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Leading Experts in Parenting, Education and Medicine Partner to Launch Head Lice Awareness Initiative
Date:6/17/2013

SWIFTWATER, Pa., June 17, 2013 /PRNewswire/ -- Sanofi Pasteur, the vaccines division of Sanofi (EURONEXT: SAN and NYSE: SNY), announced today the launch of Headfirst! Expert Advice on Lice, an educational program to help expand understanding of head lice infestation and how to approach treatment. Parents facing head lice for the first time or managing a recurrent or persistent infestation may not know where to turn for accurate advice. Top experts in the fields of parenting, education and medicine came together to inform the campaign content and ensure parents have access to straightforward guidance on effective head lice management. The core of the Headfirst! program is its user-friendly website, ExpertAdviceOnLice.com, which was developed as a go-to site to arm moms, families and their communities with easy-to-understand tools and resources on head lice, including a printable e-book, educational videos and much more.

Head lice are tan to grayish-white insects, about the size of a sesame seed, spread through head-to-head contact. An estimated six to 12 million infestations occur each year in the United States. Head lice can affect almost anyone,1,2,3 but most commonly occur among children ages three to 11.1 Headfirst! Expert Advice on Lice aims to raise awareness of head lice as a common yet hard-to-treat problem that can benefit from expert advice and encourages moms to seek care from a healthcare professional.

"There are common myths and misconceptions about head lice that may impact how parents react to an infestation and manage the condition," said Headfirst! Expert Panelist and pediatric dermatologist, Nanette B. Silverberg, MD, FAAD, FAAP. "The Headfirst! Expert Panel was assembled to help empo
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SOURCE Sanofi Pasteur
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