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Langland Collaboration with CISCRP to Show Participants How Their Words Can Impact a Clinical Trial
Date:10/29/2013

WINDSOR, England, October 29, 2013 /PRNewswire/ --

Langland, an award-winning healthcare advertising agency, has launched "Speak Out, But Speak Smart" - an online communication guide for clinical trial participants. Developed in collaboration with CISCRP, a non-profit clinical research education organisation, the website encourages clinical trial participation discussions, while showing how sharing certain information can have unforseen consequences, for example psychosomatic side effects resulting from the knowledge of another participant's adverse event.

With the rise of the ePatient, the need for such a resource has never been greater. These digital-savy patients routinely use the internet not only to gather information about their condition, but also to disseminate their own experiences via blogs, forums and social media - a trend that presents both challenges and opportunities for our industry. Sharing study-related clinic visit experiences, for instance, can dispel misconceptions surrounding clinical research. But relaying any apparent health benefits to a fellow participant could spark a 'placebo effect' in that person.

Hosted on the CISCRP website, "Speak Out, But Speak Smart" brings to life the implications of such conversations through choose-your-own-ending animations. These allow the viewer to select how much information to divulge in different situations and explore the consequences of their choice.

"We are always looking for new and creative ways to educate patients and to encourage them to be informed partners in the research process," said Ken Getz, CISCRP Founder. "Speak Out, But Speak Smart is an entertaining and unique approach conveying how each individual's actions impact a research study."

"Patient communications via social media presents challenges for the healthcare industry," says Emma-Kate Yates, Langland's Group Account Director. "We're delighted to be part of an initiative that tackles issues head on with an aim to futher empower patients via an interactive experience complementing the environment they already occupy online."

To see "Speak Out, But Speak Smart" in action, visit http://www.ciscrp.org/patient/primer or access it via the informational videos section of CISCRP's website. For further information, please contact Kate Spencer, Global Business Director.

Notes to editors

1. Founded in 2003, CISCRP (http://www.CISCRP.org), is a Boston-based national non-profit organization on a mission to educate the public about clinical trials and transform public opinion of the study volunteer to help advance medical science, with a wide variety of programs and resources with that aim.

2. Langland is a global leader in healthcare advertising, providing effective, award-winning communications for pharmaceutical companies and CROs. The agency ranks in the UK top 50 advertising agencies, and is the current Global Awards' Healthcare Agency of the Year, with extensive experience across a wide range of therapy areas.

Kate Spencer
Global Business Director
Langland
Quadrant
55-57 High Street
Windsor
SL4 1LP
Tel: +44(0)1753-833348
Fax: +44(0)1753-833115

http://www.langland.co.uk


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