Navigation Links
Langland Collaboration with CISCRP to Show Participants How Their Words Can Impact a Clinical Trial
Date:10/29/2013

WINDSOR, England, October 29, 2013 /PRNewswire/ --

Langland, an award-winning healthcare advertising agency, has launched "Speak Out, But Speak Smart" - an online communication guide for clinical trial participants. Developed in collaboration with CISCRP, a non-profit clinical research education organisation, the website encourages clinical trial participation discussions, while showing how sharing certain information can have unforseen consequences, for example psychosomatic side effects resulting from the knowledge of another participant's adverse event.

With the rise of the ePatient, the need for such a resource has never been greater. These digital-savy patients routinely use the internet not only to gather information about their condition, but also to disseminate their own experiences via blogs, forums and social media - a trend that presents both challenges and opportunities for our industry. Sharing study-related clinic visit experiences, for instance, can dispel misconceptions surrounding clinical research. But relaying any apparent health benefits to a fellow participant could spark a 'placebo effect' in that person.

Hosted on the CISCRP website, "Speak Out, But Speak Smart" brings to life the implications of such conversations through choose-your-own-ending animations. These allow the viewer to select how much information to divulge in different situations and explore the consequences of their choice.

"We are always looking for new and creative ways to educate patients and to encourage them to be informed partners in the research process," said Ken Getz, CISCRP Founder. "Speak Out, But Speak Smart is an entertaining and unique approach conveying how each individual's actions impact a research study."

"Patient communications via social media presents challenges for the healthcare industry," says Emma-Kate Yates, Langland's Group Account Director. "We're delighted to be part of an initiative that tackles issues head on with an aim to futher empower patients via an interactive experience complementing the environment they already occupy online."

To see "Speak Out, But Speak Smart" in action, visit http://www.ciscrp.org/patient/primer or access it via the informational videos section of CISCRP's website. For further information, please contact Kate Spencer, Global Business Director.

Notes to editors

1. Founded in 2003, CISCRP (http://www.CISCRP.org), is a Boston-based national non-profit organization on a mission to educate the public about clinical trials and transform public opinion of the study volunteer to help advance medical science, with a wide variety of programs and resources with that aim.

2. Langland is a global leader in healthcare advertising, providing effective, award-winning communications for pharmaceutical companies and CROs. The agency ranks in the UK top 50 advertising agencies, and is the current Global Awards' Healthcare Agency of the Year, with extensive experience across a wide range of therapy areas.

Kate Spencer
Global Business Director
Langland
Quadrant
55-57 High Street
Windsor
SL4 1LP
Tel: +44(0)1753-833348
Fax: +44(0)1753-833115

http://www.langland.co.uk


'/>"/>
SOURCE Langland and CISCRP
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Pressure BioSciences, Inc. and Target Discovery, Inc. Expand Strategic License Agreement and Collaboration Supporting TDIs Planned Offering of Personalized Medicine Clinical Diagnostic Services
2. JDRF Announces Research Collaboration with Dexcom, Inc. to Develop "Smart Transmitter" Technology to Accelerate Artificial Pancreas Studies
3. Varian Medical Systems and Siemens Healthcare Announce Global Collaboration to Advance Clinical Capabilities and Offerings in Radiotherapy and Radiosurgery
4. Abbott Announces Collaboration with Syngene to Open First Nutrition R&D Center in India
5. Boston Scientific and Philips Healthcare Announce Collaboration to Enhance Imaging Equipment Offering
6. Intermountain Healthcare and Myriad Genetics Enter Into Research Collaboration Agreement
7. Accuray and the German Cancer Research Center Sign Master Research and Collaboration Agreement
8. Cardinal Health, Detroit Medical Center, Henry Ford Health System Announce Unique Collaboration To Promote Urban Renewal
9. Argus Expands Specialty Pharmacy with Amber Pharmacy Collaboration
10. Heptares and UK Medical Research Council Extend GPCR Collaboration
11. Berg Pharma and the Parkinsons Institute ink R&D collaboration to drive disease understanding and accelerate therapeutic and diagnostic development in Parkinsons Disease
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/25/2016)... 25, 2016 Inivata, a ... of circulating tumour DNA (ctDNA) analysis to improve ... of Professor Clive Morris as Chief ... the clinical development programme, scientific collaborations, and through ... significant improvements in clinical outcomes for patients. ...
(Date:5/24/2016)... May 24, 2016   ... beide primären Endpunkte und demonstriert Ebenbürtigkeit ... ‚ausgezeichneter plus guter , ... ,      (Logo: http://photos.prnewswire.com/prnh/20130829/633895-a ... neue positive Daten von der MORA-Studie der Phase ...
(Date:5/24/2016)... -- NxStage Medical, Inc. (Nasdaq: NXTM ), a ... today announced that Jeffrey H. Burbank , Chief ... of investor conferences. Where applicable, a webcast of the ...   ... Friday, June 10, 2016 1:30 p.m. ET ...
Breaking Medicine Technology:
(Date:5/26/2016)... ... May 26, 2016 , ... On Memorial Day, ... who lost their lives in military battle for the country. The nonprofit Hope ... to provide more programs that empower independence for disabled military veterans, as well as ...
(Date:5/26/2016)... ... May 26, 2016 , ... Catalent Pharma ... drugs, biologics, consumer health and global clinical supply services, today announced two key ... the company’s continued investment and strategic growth plans in the Asia Pacific region. ...
(Date:5/26/2016)... ... May 26, 2016 , ... ... chain solutions, today announced the organization has earned its ISO 13485 certification, indicating ... is compliant with all rules and policies associated with ISO quality standard 13485. ...
(Date:5/26/2016)... ... May 26, 2016 , ... American orthopedic surgeon ... officer of Blue Horizon International (BHI), Brian Mehling, M.D., spoke at an International ... May 5-6, 2016 in Chicago, IL, USA. Dr. Mehling’s presentation was focused on ...
(Date:5/26/2016)... ... May 26, 2016 , ... ... oncology professionals, has added National Cancer Institute-designated University of Virginia (UVA) Cancer ... this new partnership, OncLive’s editorial and marketing teams will publicize and promote public ...
Breaking Medicine News(10 mins):