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Lance® Joins JDRF in the Fight Against Type 1 Diabetes
Date:4/1/2011

CHARLOTTE, N.C., April 1, 2011 /PRNewswire-USNewswire/ -- Lance® Sandwich Crackers is partnering with the Juvenile Diabetes Research Foundation (JDRF) to support the organization's efforts to find better treatments and a cure for type 1 diabetes.

Type 1 diabetes is an autoimmune disease that can strike at any age, in which the body is unable to produce the insulin needed to turn food into energy.  People with the disease must test their blood sugar and administer multiple insulin injections every day to stay alive. They are susceptible to devastating complications such as kidney failure, blindness, heart disease, stroke, and amputation.

Lance® Sandwich Crackers, part of the Snyder's-Lance, Inc. family, announced today a partnership to be a signature sponsor of the JDRF 2011–2012 Walk to Cure Diabetes in five cities: Charlotte, Boston, Atlanta, Phoenix, and Cleveland. Walk sponsorship benefits include corporate recognition on walk related materials and on-site product sampling.

"We are excited to partner with JDRF to raise awareness and funding for an issue that is important to our consumers," said Claude O'Connor, Senior Vice President of Marketing for Snyder's-Lance, Inc. "Giving back to our communities is a big part of our corporate culture, and we hope to continue this partnership in the future to help donate more to diabetes research."

"The Walk to Cure Diabetes is JDRF's largest fundraiser and we are excited to partner with Lance to help the events thrive nationally this season," said Yvonne Miller, National Director of Corporate Relations for JDRF. "Lance has been a great partner in Charlotte; they were recently honored at the 2010 Hope Gala and have provided local sponsorships throughout the years. Our expanded partnership on a national level will help tremendously in our efforts to raise more awareness for type 1 diabetes."

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SOURCE Snyder's-Lance Inc.
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