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Lack of Formulary Access Tops List of Limitations Primary Care Physicians Face With e-Prescribing Systems, Says New Research Report from SciMedica Group MR&C
Date:9/26/2013

ribe controlled substances, technical difficulties transmitting e-prescriptions to pharmacies, and problems caused by missing or inaccurate patient information.

Implications for Pharma"These limitations have significant implications for the pharmaceutical industry," says Eric John, senior vice president of SciMedica Group MR&C, who oversaw development of the EPS report.

"If the formulary status of a drug is unavailable or inaccurate, physicians are more likely to prescribe a generic so the prescription isn't rejected at the pharmacy," he says.  "As an alternative, they'll generate most of their prescriptions from a limited 'favorites' list that contains products they know won't encounter barriers. Both of these practices deter brand use." 

Asked how pharma could help improve e-prescribing, more than a third of surveyed physicians said the industry should not be involved. Nearly half, however, said pharma should partner with e-prescribing software providers to ensure the accuracy of information within their systems, and 34.5 percent said pharma should provide grants or loans to install e-prescribing systems."Because of pharma's vested interest in the performance of e-prescribing systems, it's vital for companies to create a role for themselves in improving access and accuracy issues," says John. "Our report is a valuable, one-of-a-kind tool for understanding the issues and charting a plan of action. As a senior brand director from a large pharma company told us, the EPS report provides great insights and details for  optimizing brand performance in the rapidly changing e-prescribing landscape."

Ordering the Report The SciMedica Group MR&C EPS report is an annual subscription offering that allows tracking of results over time as well as potential expansion to other physician specialties. As a special offer, the 2013 premiere report, a 130-page compendium of original research findings,
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SOURCE SciMedica Group Marketing Research & Consulting
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