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Lack of Formulary Access Tops List of Limitations Primary Care Physicians Face With e-Prescribing Systems, Says New Research Report from SciMedica Group MR&C
Date:9/26/2013

CONSHOHOCKEN, Pa., Sept. 26, 2013 /PRNewswire/ -- Primary care physicians are e-prescribing (transmitting drug prescriptions electronically) more than ever to increase accuracy and decrease costs, but a new report from SciMedica Group Marketing Research & Consulting reveals that these physicians are encountering significant obstacles with current e-prescribing systems, particularly in accessing accurate formulary information and prescribing branded products.

These limitations often favor the prescribing of generics, threatening the sales of established branded products as well as the growth of new brands. This gives the pharmaceutical industry a powerful incentive to help improve e-prescribing systems.

Ted Felix, president of SciMedica Group MR&C, says the E-Prescribing Syndicated (EPS) report offers important new insights into physicians' experiences and provides critical business intelligence.

"Pharma wants to know what barriers exist to e-prescribing its products, software developers want to know how doctors rate their systems, and both want to optimize e-prescribing," he notes. "With implementation of the Affordable Care Act and Medicare imposing a higher penalty on physicians who fail to transmit a target number of e-prescriptions annually, e-prescribing is poised to expand rapidly. This is the time to solve the problems."

Key FindingsThe most striking finding of the SciMedica Group MR&C EPS report is that formulary information, including prior authorization, co-pays and other "utilization management" requirements, is frequently unavailable in current systems, according to participating physician respondents. Fewer than half said they have access to formulary information when e-prescribing and fewer than a third said they have access to prior authorization or co-pay information.Other factors cited as limiting to e-prescribing include the inability to e-presc
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SOURCE SciMedica Group Marketing Research & Consulting
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