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LaVoie Group Wins Two Mercury Excellence Awards

SALEM, Mass., March 14, 2011 /PRNewswire/ -- LaVoie Group, the acknowledged leader in life science and pharmaceutical communications, announced today that it has received a Gold Award in the 24th Annual International Mercury Excellence Awards 2010/2011 competition, given annually by MerComm, Inc. LaVoie Group also received Honors for the agency's own website.

The winning Gold award campaign was for Alphatec Spine for creation of their internal communications campaign titled, "Alphatec Spine Brand Book." Alphatec Spine, a growing provider of spinal devices, engaged LaVoie Group following the Company's acquisition of Scient'x, a European spinal products company, to establish brand unification. LaVoie Group, working with designers Gil Fishman Associates, undertook a phased rollout of the Company's new brand through key markets, including a logo redesign and transition, new brand personality, message development, website integration and ultimately, the corporate brand guidelines. The purpose of the program was to establish and maintain a consistent identity, and to promote a positive association of the brand with the newly joined companies.

In addition to receiving the Gold Award, LaVoie Group also received Honors for the re-design of the agency's corporate website, in the category of Self-Promotion: Website. With the new site,, LaVoie Group has created an online communication experience that conveys the agency's evolving brand identity, services and core strengths as a leader in life science and pharmaceutical communications.

MerComm, Inc. was founded in 1987 with the principal purpose of advancing the arts and sciences of communications in an international arena. The Mercury Awards are now in their 24th year, receiving over 760 entries from 21 countries in 2010.

Donna L. LaVoie, President and CEO of LaVoie Group commented, "We are thrilled to be recognized for our work with Alphatec Spine and for our own LaVoie Group website. We pride ourselves on creating strategic and impactful public relations, investor relations and branding campaigns, and we're delighted when our work is recognized by an established group like MerComm."

About LaVoie Group

LaVoie Group partners with leading life sciences brands to build their companies, attract capital, and reach key stakeholders through integrated communications programs. We provide senior-level counsel to our clients, create visibility, and develop strategies and implementation tactics for corporate and/or product programs on a global scale.

Our clients are industry leaders in life sciences and pharmaceuticals such as Pfizer Inc., sanofi-aventis, Aegerion Pharmaceuticals, Alphatec Spine, Invida Group, Vertex Pharmaceuticals, and Rockwell Medical.  LaVoie Group is ranked by O'Dwyer's PR Report as one of the leading independent healthcare PR firms in the U.S. and has been honored by the LACP as "Boutique Agency of the Year" in both 2008 and 2009. For more information, please visit

SOURCE LaVoie Group
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