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LaVoie Group Wins Two Mercury Excellence Awards
Date:3/14/2011

SALEM, Mass., March 14, 2011 /PRNewswire/ -- LaVoie Group, the acknowledged leader in life science and pharmaceutical communications, announced today that it has received a Gold Award in the 24th Annual International Mercury Excellence Awards 2010/2011 competition, given annually by MerComm, Inc. LaVoie Group also received Honors for the agency's own website.

The winning Gold award campaign was for Alphatec Spine for creation of their internal communications campaign titled, "Alphatec Spine Brand Book." Alphatec Spine, a growing provider of spinal devices, engaged LaVoie Group following the Company's acquisition of Scient'x, a European spinal products company, to establish brand unification. LaVoie Group, working with designers Gil Fishman Associates, undertook a phased rollout of the Company's new brand through key markets, including a logo redesign and transition, new brand personality, message development, website integration and ultimately, the corporate brand guidelines. The purpose of the program was to establish and maintain a consistent identity, and to promote a positive association of the brand with the newly joined companies.

In addition to receiving the Gold Award, LaVoie Group also received Honors for the re-design of the agency's corporate website, in the category of Self-Promotion: Website. With the new site, www.lavoiegroup.com, LaVoie Group has created an online communication experience that conveys the agency's evolving brand identity, services and core strengths as a leader in life science and pharmaceutical communications.

MerComm, Inc. was founded in 1987 with the principal purpose of advancing the arts and sciences of communications in an international arena. The Mercury Awards are now in their 24th year, receiving over 760 entries from 21 countries in 2010.

Donna L. LaVoie, President and CEO of LaVoie Group commented, "We are thrilled to be recognized for our work with Al
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SOURCE LaVoie Group
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