Navigation Links
LaVoie Group Wins Gold Mercury Award For Medical Device Company, Alphatec Spine
Date:3/14/2011

SALEM, Mass., March 14, 2011 /PRNewswire/ -- LaVoie Group, the acknowledged leader in life science and pharmaceutical communications, announced today that it has received a Gold Award in the 24th Annual International Mercury Excellence Awards 2010/2011 competition, given annually by MerComm, Inc. LaVoie Group also received Honors for the agency's own website. The Agency also reported record revenue growth of 60% fueled by expansion of client business in two key practice areas product communications and corporate communications and IR.

The winning Gold award campaign was for Alphatec Spine for creation of their internal communications campaign titled, "Alphatec Spine Brand Book."  Alphatec Spine, an innovative provider of spinal devices including quality fusion products, improved minimally invasive solutions and integrated biologics products engaged LaVoie Group following the Company's acquisition of Scient'x, a European spinal products company, to establish brand unification.

"We are thrilled to be recognized for a key program initiated in 2010 with medical device leader, Alphatec Spine. We pride ourselves on creating strategic and impactful public relations, investor relations and branding campaigns, and we're delighted when the team's work is recognized by an established group like MerComm."

LaVoie Group, working with design firm, Gill Fishman Associates of Cambridge, MA, undertook a phased rollout of  Alphatec Spine's new brand through key markets, including a logo redesign and transition, new brand personality, message development, website integration and ultimately, the corporate brand guidelines. The purpose of the program was to establish and maintain a consistent identity, and to promote a positive association of the brand with the newly joined companies.

In addition to receiving the Gold Award, LaVoie Group also received Honors for the re-design of the agency's corporate website, in the category of Self-Promotion: Website. With the new site, www.lavoiegroup.com, LaVoie Group has created an online communication experience that conveys the agency's evolving brand identity, services and core strengths as a leader in life science and pharmaceutical communications.

MerComm, Inc. was founded in 1987 with the principal purpose of advancing the arts and sciences of communications in an international arena. The Mercury Awards are now in their 24th year, receiving over 760 entries from 21 countries in 2010.

About LaVoie Group

LaVoie Group partners with leading life sciences brands to build their companies, attract capital, and reach key stakeholders through integrated communications programs. We provide senior-level counsel to our clients, create visibility, and develop strategies and implementation tactics for corporate and/or product programs on a global scale.

Our clients are industry leaders in life sciences and pharmaceuticals such as Pfizer Inc., sanofi-aventis, Aegerion Pharmaceuticals, Alphatec Spine, Invida Group, Vertex Pharmaceuticals, and Hepregen Corporation.  LaVoie Group is ranked by O'Dwyer's PR Report as one of the leading independent healthcare PR firms in the U.S. and has been honored by the LACP as "Boutique Agency of the Year" in both 2008 and 2009. For more information, please visit http://www.lavoiegroup.com.


'/>"/>
SOURCE LaVoie Group
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. LaVoie Group Wins Two Mercury Excellence Awards
2. Sinovac Reports Positive Preliminary Phase I Clinical Trial Results for EV71 Vaccine in Adult Group
3. Software Development Firms New Intellectual Property Group, Blue Horseshoe IP Creates Solutions to Help Customers Optimize Supply Chain
4. Simcere Pharmaceutical Group Reports Unaudited Fourth Quarter and Fiscal Year 2010 Results
5. Rottenstein Law Group Applauds New Efforts of U.S. FDA to Look More Carefully at Metal-on-Metal Implants After DePuy Recall
6. PCMA: Anti-Fraud Group Spotlights Policies that Promote Health Care Fraud and Abuse
7. New Image Global, Inc. Partners With Limbs For U, Charitable Service Group to Provide Prosthetic Limbs in the Dominican Republic
8. Deb Group Introduces First Real-time Hand Hygiene Group Monitoring System Based on World Health Organization Guidelines
9. Plexxikon Inc. to Join Daiichi Sankyo Group
10. Bacterin International Announces Major Orthopedic Hospital Group to Begin Use of OsteoSponge®SC
11. BioNeutral Group Achieves EPA Approval for Its Ygiene™ Disinfectant
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)...  In a startling report released today, National Safety Council ... a comprehensive, proven plan to eliminate prescription opioid overdoses. ... states are tackling the worst drug crisis in recorded U.S. history, ... Kentucky , New Mexico , ... the 28 failing states, three – Michigan , ...
(Date:6/23/2016)... Pa. , June 23, 2016 Bracket ... will launch its next generation clinical outcomes platform, Bracket eCOA ... Meeting held on June 26 – 30, 2016 in ... the first electronic Clinical Outcome Assessment product of its kind ... Booth #715. Bracket eCOA 6.0 is a flexible ...
(Date:6/23/2016)... PRINCETON, N.J. , June 23, 2016  Guerbet ... of Premier Inc.,s Supplier Horizon Award . ... this year, Guerbet was recognized for its support of ... value creation through clinical excellence, and commitment to lower ... delighted to receive this recognition of our outstanding customer ...
Breaking Medicine Technology:
(Date:6/24/2016)... ... 2016 , ... The Pulmonary Hypertension Association (PHA) learned during ... two significant new grants to support its work to advance research and patient ... recognizing patients, medical professionals and scientists for their work in fighting pulmonary hypertension ...
(Date:6/24/2016)... San Francisco, CA (PRWEB) , ... June 24, ... ... at CitiDent, is now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has ... , self-ligating Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , ...
(Date:6/24/2016)... ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, ... minimum wage raise to $12 an hour by 2020 and then adjusting it yearly to ... value of the minimum wage, assure the wage floor does not erode again, and make ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Clinical Decision Making in Emergency Medicine conference in Ponte Vedra Beach, FL. The ... published in Emergency Medicine Practice and Pediatric Emergency Medicine Practice. , ...
(Date:6/24/2016)... ... June 24, 2016 , ... Puradigm® & Innovative Solutions ... initiated cultivation and processing operations at its production facility, and opened its first ... is the manufacturer of a complete system of proactive air and surface purification ...
Breaking Medicine News(10 mins):