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LATEST Medical Introduces New Kind of Patient Information Web Site - LATESTBreastCancer.com
Date:4/26/2011

PALO ALTO, Calif., April 26, 2011 /PRNewswire/ -- LATEST Medical today launched the first ever Web site that gives cancer patients personalized information about new treatment advances.  The site, LATESTBreastCancer.com, empowers breast cancer patients to participate in treatment decisions by giving them information of unprecedented relevance to their diagnosis.

According to Scott Cole, the company's Founder and President, "The site is designed to help breast cancer patients quickly generate insightful and timely questions for their medical team."  He continued, "Regulatory, financial and other barriers can slow patient access to new treatment approaches.  So patients need to do their homework and ask good questions.  As cancer treatment becomes more personalized in the coming years, being well informed will become even more important."

On LATESTBreastCancer.com, patients create a medical profile based on their diagnosis.  The profile is used to identify relevant treatment options along the treatment continuum, from imaging technologies to diagnostic tests, procedures, chemotherapeutics, drugs, and complementary therapies.  The site also identifies the recent news stories and medical journal articles that are most relevant to a patient's situation.  

To deliver this level of personalized information, LATESTBreastCancer relies on an expert staff that reviews and indexes existing Web content daily, and reorganizes it so that it can be readily searched.  In essence, the company tracks the field of breast cancer care comprehensively so that newly diagnosed patients don't have to.  General information is free on the site, while personalized information is available to patients for a $35 annual subscription.

Cole continued, "Current Web solutions don't give patients easy access to personally relevant treatment information.  Authored content on e-health sites is generic and can quickly become out-of-date.  Search engines list too much information of questionable quality and relevance.  We believe that an expert-curated database is the key to fielding a Web site that helps patients become informed efficiently."

The company's breast cancer database includes over 700 breast cancer treatment options, including products in clinical development, and 7000 recent, high-quality news and medical journal links.  LATEST Medical intends to expand its Web model to serve patients with other cancers and other diseases such as diabetes, heart disease and Alzheimer's disease.

About LATEST Medical

LATEST Medical is pioneering the concept of personalized online treatment information.  The company believes that easy access to comprehensive, unbiased information about treatment options is the key to empowering patients not only to advocate for themselves, but also to drive medical progress.  The company's first Web site, LATESTBreastCancer.com, is the most complete and organized resource on breast cancer treatment options available.  LATEST Medical is based in Palo Alto, California.  For more information, visit www.latestmedical.com. Contact:

Scott Cole, PresidentLATEST Medical, Inc.Cell:  650.814.6307scole@latestmedical.com
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SOURCE LATEST Medical
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