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Kiwifruit: Antioxidant Power in Quantity and Quality
Date:7/7/2008

h-antioxidant fruits to perform better in the body than others, they do know that antioxidants are paramount to good nutrition. As Dr. Prior asserts in USDA press materials, "We're learning that antioxidants should be consumed with every meal, and if you routinely skip antioxidants in your diet, over time, the excess number of free radicals being produced may begin damaging cellular components, ultimately leading to atherosclerosis, cancer, and other diseases."

Prior notes that volunteers' increased blood antioxidant capacity may, in part, be attributed to the high vitamin C content of kiwifruit. While one cannot necessarily translate increased antioxidants in the bloodstream into a potential decreased risk of chronic degenerative disease without further long- term clinical studies, kiwifruit appears to be a strong antioxidant performer.

Beyond antioxidants, kiwifruit play an important role in daily nutrition. A two piece serving of either ZESPRI(TM) GREEN or ZESPRI(TM) GOLD kiwifruit provides twice the vitamin C of an orange, as much potassium as a banana and as much fiber as many whole grain cereals (4 grams and 2 grams per serving respectively). ZESPRI(TM) GREEN is fuzzy on the outside and tastes tangy and fresh, while ZESPRI(TM) GOLD has smooth skin and a tropical-sweet flavor.

ZESPRI International is the world's largest kiwifruit marketer, with over 2,500 growers producing and exporting more than 100 million trays of kiwifruit a year to over 60 countries. For more health information and easy summertime recipes, please visit http://www.zesprikiwi.com.


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SOURCE ZESPRI(TM) Kiwifruit
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