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Kalorama: Use of Primary Research for Device Trends Featured at Pharmaceutical Special Libraries Association Meeting
Date:3/28/2016

NEW YORK, March 28, 2016 /PRNewswire/ -- Knowing a device market takes an understanding of the people making and using them, according to Kalorama Information. Kalorama Information announces that publisher Bruce Carlson will be speaking at the Special Libraries Association Pharmaceutical & Health Technologies Division Spring Meeting 2016 Tuesday, April 05, 2016, during a session at the association's meeting at the Sheraton Lake Buena Vista Resort in Orlando Florida. Kalorama Information is a major publisher of market research in healthcare, and will focus on the use of primary research techniques used by analysts to discover unique device trends. The session is entitled "Identifying Trends/Shifts in Medical Devices." Kalorama Information publisher Bruce Carlson has authored six reports on the medical device market, the firm's latest global device industry assessment can be found on its website: http://www.kaloramainformation.com/redirect.asp?progid=88533&productid=8983360.

"Although it seems to be an industry of cold, inhuman machines, you have to think about people to understand the device market," Carlson said. "Everything is used by a person, and the care aspect makes it different from assessing other products. Therefore we use human intelligence for the major part of our trend discovery."

Kalorama notes that secondary research, using previously published public or private source materials for research can be of great use in pharmaceutical market research but can be more challenging in a market assessment of medical devices. While FDA, CMS, patent office and other sources can be utilized for research into any device, Kalorama Information finds interviews to be the top methodological technique.

"Kalorama Information uses a blend of secondary research and primary research in all of its studies, but primary is always key," said Carlson. "Secondary can hide information such as niche markets, private company information, local competition in international markets and on-the-ground realities." 

Kalorama attempts interviews of top players in its trend analysis and, according to Carlson, can expect anywhere from 30-50% response rate of the major companies in the industry. These interviews, combined with 2 to 6 month undertakings, including a review of  company financials, medical journals, trade publications. Kalorama reports also feature analysis from an experienced analyst with a track record of analyzing markets, who can interpret developments in the industry, and that are not connected directly to the organizations surveyed.

"To do interviews successfully, the interviewer cannot be anyone near a competitive role in the market, they must be independent, Carlson said. "They also should be an expert. Asking questions requires the ability to understand the answers and place them in a reasonable context."

Kalorama Information's panel discussion at the Spring Pharmaceutical Special Libraries Association Meeting takes place Tuesday April 5th, 2016 at the Sheraton Lake Buena Vista Resort in Orlando, FL. The firm's report, The Global Market for Medical Devices, 6th Edition, can be obtained at http://www.kaloramainformation.com/redirect.asp?progid=88533&productid=8983360.

About Kalorama Information

Kalorama Information, a division of MarketResearch.com, supplies the latest in independent medical market research in diagnostics, biotech, pharmaceuticals, medical devices and healthcare; as well as a full range of custom research services. Reports can be purchased through Kalorama's website and are also available on www.marketresearch.com and www.profound.com.

We routinely assist the media with healthcare topics. Follow us on Twitter, LinkedIn and our blog at www.kaloramainformation.com.  

Contact:
Bruce Carlson
(212) 807-2622
bcarlson@kaloramainformation.com 
www.KaloramaInformation.com

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