Navigation Links
Kaiser Permanente Appoints Alexandra Morehouse as Vice President of Advertising and Brand Management
Date:8/15/2012

OAKLAND, Calif., Aug. 15, 2012 /PRNewswire/ -- Alexandra Morehouse has been named Kaiser Permanente's vice president of advertising and brand management.

In her new role, Morehouse will lead Kaiser Permanente's brand experience, advertising and digital strategy functions. She will oversee the organization's award-winning "Thrive" advertising campaign, which debuted its ninth season of new ads during the 2012 Summer Olympics. Morehouse will report jointly to Diane Gage Lofgren, senior vice president, Brand Strategy, Communications and Public Relations, and Christine Paige, senior vice president, Marketing and Internet Services.

"Alexandra is a widely respected and deeply experienced business leader, and she will provide our creative team with new insight and perspectives," Lofgren said. "Her leadership skills, experience and creativity will be great assets as we continue to find creative and innovative ways to showcase the Kaiser Permanente brand."

"The addition of Alexandra to the advertising team will further diversify the outstanding talents and wide-ranging experience we already have in place," Paige said. "Her leadership skills and extensive knowledge will be invaluable as Kaiser Permanente's advertising campaign continues to evolve."

"I'm honored to join the incredibly talented advertising team at Kaiser Permanente," said Morehouse. "It's exciting to help lead this organization's advertising efforts while thoughtfully positioning the Kaiser Permanente brand during the evolution of health care delivery in our country."

Prior to joining Kaiser Permanente, Morehouse served as the executive director of the Marketing Innovation Lab, or MiLab, a joint venture among Google, Facebook, and the Direct Marketing Association. Morehouse led MiLab in delivering marketing best practices to Fortune 100 companies. Before that, Morehouse served as chief marketing officer at AAA, where she led a broad range of marketing functions. Her experience also includes marketing leadership roles at Charles Schwab and American Express.

Morehouse is a three-time winner of a "Most Influential Women in Business" Award from the San Francisco Business Times. She has been featured in Forbes, Business Week, The Economist, and Direct Marketing magazine for her achievements in driving profitable growth throughout her career. Morehouse serves on the board of Harvard Business School Community Partners, the Chief Marketing Officer Council and SharpBrains Neuroscience Research Institute.

Morehouse holds a bachelor's degree and MBA from Harvard University.

About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America's leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services to improve the health of our members and the communities we serve. We currently serve more than 9 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: www.kp.org/newscenter.


'/>"/>
SOURCE Kaiser Permanente
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Kaiser Permanente Ranks Highest in 2012 J.D. Power and Associates Employer Satisfaction Study for Second Year in a Row
2. My Health Manager Users More Likely to Remain Kaiser Permanente Members
3. Four Million People Choose Connectivity and Convenience with Kaiser Permanentes Personal Health Record
4. Winner Medicals Special Committee Appoints Independent Financial Advisor and Retains Legal Counsel
5. Pro-Dex, Inc. Appoints Michael J. Berthelot Chief Executive Officer
6. Nephros Appoints John C. Houghton as President and Chief Executive Officer
7. Elsevier Appoints New President of Elsevier CPM Resource Center
8. GenWay Biotech Appoints New Vice President of Custom/OEM
9. Angeion Appoints Matthew S. Margolies as Executive Vice President - Global Sales
10. Althea Technologies Appoints Dr. Kristin DeFife, Director, Biologics Manufacturing And Jack Wright, VP, Sales and Marketing
11. Oxford BioTherapeutics Appoints Senior Industry Leader to Head its New Clinical Development Operations in Basel, Switzerland
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/1/2017)... 2017   CerSci Therapeutics , a non-opioid drug ... , has received notice from the National Institute on ... (NIH) that it has been awarded a Direct-to-Phase II ... in 2017 with an additional $1,000,000 to follow in ... application of their lead non-opioid drug candidate CT-044 to ...
(Date:7/28/2017)... Hill-Rom Holdings, Inc. ("Hill-Rom") (NYSE: HRC), today announced financial ... 2017, and updated its financial outlook for fiscal 2017. ... fiscal third quarter, Hill-Rom reported earnings of $0.09 per ... the prior-year period. These results reflect after-tax special items, ... related to the non-cash write-down of assets associated with ...
(Date:7/26/2017)... Colo. , July 26, 2017 E.I. ... Guttridge and the Bimini SharkLab to custom design the worlds ... images of sharks in their native habitat. In preparation ... Discovery Channel,s Shark Week, Dr. Guttridge approached EIMI ... take pregnancy diagnosis directly to hammerhead sharks underwater. ...
Breaking Medicine Technology:
(Date:8/22/2017)... ... August 22, 2017 , ... “Wilderness Voices”: a collection ... travel. “Wilderness Voices” is the creation of published author, Martha McKown, an ordained ... was inspired as a very young child when her older sisters studied High School ...
(Date:8/22/2017)... Raleigh, North Carolina (PRWEB) , ... August 22, ... ... senior strategic advisor. Mr. Stewart is the Founder and Managing Member for t4 ... elements that have become critical to his definition of “success”: physician leadership development, ...
(Date:8/21/2017)... ... August 22, 2017 , ... PracticeMatch, a company that provides online resources ... physicians and advanced practitioners like nurse practitioners and physician assistants , ... November of this year. The online career fairs will allow job seekers to connect ...
(Date:8/21/2017)... (PRWEB) , ... August 21, 2017 , ... FCPX LUT ... Editors can quickly and easily add washed color grades to footage. A LUT ... LUT changes every pixel’s color to the corresponding color indicated by the table. This ...
(Date:8/21/2017)... ... August 21, 2017 , ... ... involvement program serving the people of Michigan. The new initiative fundraises for the ... at the very forefront of animal protection and welfare by addressing the root ...
Breaking Medicine News(10 mins):