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John Madden to Honor the NFL's Best Offensive Linemen with Madden Most Valuable Protectors Award Presented by Prilosec OTC(R)
Date:11/12/2009

CINCINNATI, Nov. 12 /PRNewswire-FirstCall/ -- The National Football League, Prilosec OTC® and Pro-Football Hall-of-Fame Member John Madden announced today the creation of the first annual Madden Most Valuable Protectors Award presented by Prilosec OTC. The award will celebrate the important role linemen play in their team's success and honor the NFL's best offensive linemen based on their 2009 regular season performance.

While most attention is typically focused on more glamorous performances by quarterbacks, running backs and wide receivers, the Madden Most Valuable Protectors Award will commemorate the accomplishments of a high-performing group of offensive linemen and their unique ability to provide protection for their teammates. The inaugural Madden Most Valuable Protectors Award will be presented Super Bowl XLIV Week in Miami, Florida.

As a proud five-year sponsor of the NFL, Prilosec OTC is presenting this award to recognize the loyal protectors who serve as the backbone of every NFL team - just as Prilosec OTC provides powerful OTC protection against frequent heartburn. As an authority who appreciates the weekly battles in the trenches, John Madden understands the importance of great offensive line play and is an ideal ambassador for recognizing the NFL's best offensive line.

"I am happy that Prilosec OTC has created an annual award that recognizes the NFL's best offensive linemen," said John Madden. "The guys up front are the ones that provide powerful protection, just like Prilosec OTC."

NFL® fans who want powerful protection against frequent heartburn, or heartburn that occurs two or more days a week, can take a 14-day course of Prilosec OTC to maximize game day fun.

During this season's NFL Playoffs in January 2010, fans will have the opportunity to cast their vote for the NFL's best offensive line by visiting www.MaddenProtectorsAward.com. Criteria for selecting the Madden Most Valuable Protectors Award winner will take into account statistics from the full season's performance, a combination of opinions from the NFL, and fan voting.

For more information on the Madden Most Valuable Protectors Award presented by Prilosec OTC, visit www.MaddenProtectorsAward.com.

About PRILOSEC OTC

PRILOSEC OTC® is the #1 Doctor recommended acid reducer(+) and Pharmacist recommended over-the-counter (OTC) Heartburn medicine(++), the first of a class of OTC heartburn medicines that treats frequent heartburn with just one pill a day, unlike most over the counter heartburn medication. PRILOSEC OTC® is a leading OTC heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for the treating frequent heartburn. PRILOSEC OTC® is the #1 selling OTC heartburn medicine(*) on the market. For more information about PRILOSEC OTC®, visit www.prilosecotc.com. PRILOSEC OTC® is available over-the-counter through an alliance between P&G and AstraZeneca.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

©2009 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

    Contact:
    P&G Health Care External Relations
    Carlos Taveras
    513-622-4645
    Taveras.cm@pg.com

    MS&L Worldwide
    Jaclyn Buccellato
    212-468-3839
    jaclyn.buccellato@mslworldwide.com

(+) Pharmacy Times, OTC Supplement, June 2007

(++) Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation Audit (April 2004-June 2007, Acid Reducer Category). Data on file.

(*) Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation Audit (April 2004-June 2007, Acid Reducer Category). Data on file.

SOURCE Procter & Gamble


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SOURCE Procter & Gamble
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