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JMIR Article by IHLS Authors Discusses Global Public Health Implications of Social Media Direct-to-Consumer Advertising by Illicit Online Pharmacies and Private Entities
Date:9/6/2011

e, Liang and Mackey call for greater surveillance, transparency and regulation of illegal eDTCA 2.0 export by the government, marketers, pharmaceutical manufacturers and various Internet service providers.

The research article is entitled, "Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Advertising" and is available online free of charge as an open access piece at http://www.jmir.org/2011/3/e64/.  JMIR is the world's top ranked journal for health informatics and second in health sciences & health services research categories.

About the Institute of Health Law Studies

The Institute of Health Law Studies is a Center of Excellence of the California Western School of Law, and is dedicated to the interdisciplinary study of complex health policy issues.  IHLS engages in research, advocacy, community service, and education, to fulfill its mission of "Improving health care today … for all our tomorrows."

Further information can be obtained by contacting media contact Pam Tait at prt@cwsl.edu or at (619) 515-1569.  For more information visit the IHLS Web site at www.ihls.org.  


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