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Isagenix Names $25,000 Grand Prize Winner of Its 2020 U.S. IsaBody Challenge

Isagenix International, a global health and wellness company providing nutrition and lifestyle solutions, recently announced the grand prize winner of its 2020 U.S. IsaBody Challenge® at the company’s New Year Kick Off event in Phoenix, Arizona. Kim Nase of Lynnwood, Washington, was honored onstage in front of thousands of Isagenix independent distributors and presented with a check for $25,000.

Nase, 33, was one of 15 IsaBody® Finalists chosen from tens of thousands of U.S. participants during the 2020 Challenge. A panel of judges selected her inspirational weight loss transformation story as its top choice. Nase has dropped more than 80 pounds using Isagenix products — including 36 pounds lost during the six Challenges she completed — and now participates in Spartan races.

"Before discovering Isagenix, I knew that I wanted more for my life, but I didn't know how to get it,” Nase said. “I am forever grateful to Isagenix, and the IsaBody Challenge, for giving me the tools I needed to make the changes in my life that I had been desiring. Because of the IsaBody Challenge, who I was four years ago is not the same person I am today. I get to be the person I always dreamed of being.”

The IsaBody Challenge included many other top contenders, including 2020 runner-up Tony Labriola, age 50, of Southbury, Connecticut.

“For the past seven years, Isagenix has been part of my daily routine,” Labriola said. “At 50 years old, I am more fit and vibrant today than I was in my mid-20s and most definitely healthier than I was in my 30s, when I was almost 300 pounds. Reclaiming my health has made me a more confident, connected, and content person. The change on the outside is a mere reflection of a profound transformation on the inside.”

To make the IsaBody Challenge an even more robust experience, Isagenix recently announced several enhancements, including a new IsaBody Fitness program that consists of four workouts each week. Challenge participants can access the free program via the IsaLife™ mobile app, where a new set of workouts with instructional videos is uploaded monthly. There is a different theme each month, with February’s workouts focusing on heart health.

To read more about Nase and Labriola and see their before and progress photos, visit the Isagenix blog.

To learn more about Isagenix, visit the Newsroom, like the company on Facebook, and follow it on Twitter and Instagram.

*Weight loss, muscle gain, lifestyle, and other results depicted here reflect exceptional individual experiences of Isagenix customers and should not be construed as typical or average. Results vary with individual effort, body composition, eating patterns, time, exercise, and other factors, such as genetic and physiological makeup. A two-phase 2016 study published by researchers at Skidmore College showed an average weight loss of 24 pounds after 12 weeks. The study evaluated the use of Isagenix products in men and women for weight loss followed by weight maintenance. During the weight maintenance phase, the subjects who continued the calorie-controlled program using Isagenix products better maintained their weight loss in comparison to those who transitioned to a traditional diet after 52 weeks.

About the IsaBody Challenge
The IsaBody Challenge is a 16-week contest that rewards participants for their total-body and life transformations. Participants are judged on their before and progress photos as well as their personal essays describing their journeys. The contest looks for the most inspirational and motivational stories about how participants have made healthy body and life transformations. The IsaBody Challenge is open to all Isagenix customers and members over the age of 18 in the United States, Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. For more information, visit the IsaBody Challenge.

About Isagenix International
Established in 2002, Isagenix provides systems for weight loss, performance, vitality and well-being, personal care and beauty, and financial wellness. With half a million customers worldwide and more than 100 products, packs, and systems globally, the company is committed to supporting healthy change in its customers’ and independent distributors’ lives. Isagenix shares its products and solutions through a network of independent distributors in 14 markets: the United States, Canada, Puerto Rico, Hong Kong, Australia, New Zealand, Taiwan, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, and South Korea. Isagenix is a privately owned company with headquarters in Gilbert, Arizona. For more information, visit

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