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Invuity Bolsters Executive Team; Adds Industry Veterans in Key Finance and Commercial Roles
Date:2/13/2013

e and CFO at privately held Bacchus Vascular, leading the finance and accounting groups leading up to the successful acquisition of the company by Covidian in 2009. Prior to that role, he held positions in financial management at a number of private and public companies, including nine years of increasing financial management at a division of NYSE-traded Guidant Corporation.

Gerberich has served in sales and marketing leadership roles for two decades within the surgical device and medical aesthetics segments of the life sciences market. He comes to Invuity from Dallas-based Primcogent Solutions, Inc., where he served as Senior Vice President of Global Sales and Field Development leading the commercialization of innovative low-level laser therapy (LLLT) technologies. Prior to that, Gerberich spent six years as President of San Ramon, CA-based UltraShape NA Inc. and head of global sales for Israel-based UltraShape Ltd. (acquired by Syneron Medical Ltd.) where he launched the first non-surgical focused ultrasound body sculpting technology. Gerberich also served as VP Marketing and Sales at Hayward, CA-based Thermage, Inc. (now Solta Medical) where he was responsible for launching the first non-invasive radiofrequency tissue tightening technology and led the effort in building sales from zero to $50 million.  He also led dynamic and fast growing sales organizations at several other medical device companies representative of Invuity's target markets.

"Mike and Bob bring a wealth of experience to Invuity, and we are delighted to have them on board to complement the rest of our talented executive team," commented Philip Sawyer .

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