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International Drug & Explosives Detection Company Identa Corp Reports on New USA Marketing Representative

JERUSALEM, Israel, July 9, 2010 /PRNewswire-FirstCall/ -- IDenta Corp. (PINKSHEETS: IDTA) CEO Yaacov Shoham today issued a statement on the results of the three day meeting between executives of Identa Corp and the new United States representative for marketing of Identa products.

Mr. Shoham stated, "We have just concluded nine hours of intensive meetings each day for three days with our new representative in USA, and have established a detailed marketing plan to get Identa to the right position in the United States different markets. We have been able to take the information supplied by the former rep. Jant Pharmacal and analyze it and we have established an aggressive detailed marketing plan (with mile stones) on how to continue the penetration into the different American markets.

Based on the new reps background (30 years in American marketing, especially in the military and home land security) and his many successes in the relevant markets, we at Identa feel that we will be able to move ahead with our goals in a reasonable period. Finally we understand that we have found the right "partner" in the American markets."

Mr. Shoham further stated, "Both sides (Identa and the new rep) are committed to the new goals and will invest all the time, energy, money etc. to reach these goals in the first 3-year agreement. The new rep will be busy most of the time only with the Identa's different products. We have decided that everything will be done in day per day connections, and in a full transparency. We at Identa know that we have the best and most advance products on the market, and we need to make everything possible to make them very well known in the American markets. We are committed to getting the Identa name out to all sectors (public and private) of the American market. We want to make Identa a "household" word."

Information concerning IDenta's entire product line may be found at


Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for both the professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.


Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487,,

    Yaacov Shoham
    IDenta Corp.
    Tel: +972-52-6554487

SOURCE IDenta Corp.
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