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Internal and External Communication Insights: Effective Approaches for Reaching Clients and Co-Workers

CHAPEL HILL, N.C., Nov. 3, 2011 /PRNewswire/ -- Technology advances have had a profound effect on how organizations communicate, both internally and externally. Faced with a constantly evolving communication environment, companies need to continuously adjust their internal and external communication strategies and tactics. It is challenging, however, to gauge the effectiveness of all the strategies, tactics and tools that are part of today's internal and external communication options.

In a new study, Best Practices, LLC explores the various external and internal communication strategies and tactics and how people utilize various communication formats to achieve organizational objectives. The report, Communications Excellence: Tactics Used by Executives to Increase Organizational Effectiveness, identifies the preferred channels and tools for communicating as well as optimum communication frequencies and approaches for both internal and external communications.

In an encouraging metric for organizations that reach out externally to potential customers or partners, the study found that a majority of participants - 68 percent - said they were either very interested (8 percent) or interested (60 percent) in receiving general communications from external sources. Further, 50 percent said they prefer to get work-related external communications before 9 a.m. (another 25 percent said they prefer between 1 p.m. and 9 p.m.).

The timeliness of the research project was apparent - it drew participants from 162 companies across more than a dozen industry sectors. The 106-page study presents a wide array of insights across a number of critical communication fronts. Key study objectives were:

  • Benchmarking communication tools and usage frequency organizations utilize for external communication
  • The preferred and most effective channels for external communication
  • The types of internal communication most popular with executives
  • The preferred medium for internal communication
  • Effective ways to measure internal communication effectiveness

This new report will help the organizations improve the efficiency and effectiveness of their internal and external communication approaches and processes. The study also provides key insights and metrics across a variety of internal and external communication issues such as preferred platforms for communicating with peers, superiors and subordinates; preferred formats for reviewing business-related information from external sources and what types of information participants wanted to receive from internal sources. These are just a few of the dozens of internal and external communication questions addressed in the new study.

To download a complimentary summary containing insights found in this report, click on the following link:


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
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