Navigation Links
Internal and External Communication Insights: Effective Approaches for Reaching Clients and Co-Workers

CHAPEL HILL, N.C., Nov. 3, 2011 /PRNewswire/ -- Technology advances have had a profound effect on how organizations communicate, both internally and externally. Faced with a constantly evolving communication environment, companies need to continuously adjust their internal and external communication strategies and tactics. It is challenging, however, to gauge the effectiveness of all the strategies, tactics and tools that are part of today's internal and external communication options.

In a new study, Best Practices, LLC explores the various external and internal communication strategies and tactics and how people utilize various communication formats to achieve organizational objectives. The report, Communications Excellence: Tactics Used by Executives to Increase Organizational Effectiveness, identifies the preferred channels and tools for communicating as well as optimum communication frequencies and approaches for both internal and external communications.

In an encouraging metric for organizations that reach out externally to potential customers or partners, the study found that a majority of participants - 68 percent - said they were either very interested (8 percent) or interested (60 percent) in receiving general communications from external sources. Further, 50 percent said they prefer to get work-related external communications before 9 a.m. (another 25 percent said they prefer between 1 p.m. and 9 p.m.).

The timeliness of the research project was apparent - it drew participants from 162 companies across more than a dozen industry sectors. The 106-page study presents a wide array of insights across a number of critical communication fronts. Key study objectives were:

  • Benchmarking communication tools and usage frequency organizations utilize for external communication
  • The preferred and most effective channels for external communication
  • The types of internal communication most popular with executives
  • The preferred medium for internal communication
  • Effective ways to measure internal communication effectiveness

This new report will help the organizations improve the efficiency and effectiveness of their internal and external communication approaches and processes. The study also provides key insights and metrics across a variety of internal and external communication issues such as preferred platforms for communicating with peers, superiors and subordinates; preferred formats for reviewing business-related information from external sources and what types of information participants wanted to receive from internal sources. These are just a few of the dozens of internal and external communication questions addressed in the new study.

To download a complimentary summary containing insights found in this report, click on the following link:


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Internal Fixation Systems, Inc. Announces Sale of Modular Locking Small Fragment System
2. Internal Fixation Systems, Inc. Announces DTC Eligibility
3. Internal Fixation Systems, Inc. Receives FDA 510(k) Clearance to Market Fixation Devices to Treat Bone Fractures and Osteotomies
4. Internal Groups are Valuable Sources for Pharmaceutical Competitive Intelligence Function
5. Building Support for a New Product Through Effective Internal Disease State Communication
6. Pharmaceutical Internal Communications Function Morphs to Address Corporate Priorities
7. Internal Fixation Systems, Inc. Announces Form S-1 Declared Effective by SEC and Anticipated Quotation for Trading on OTCQB
8. Maximizing the Potential of Internal and External Communications Groups
9. Johnson & Johnson Provides Update on McNeil Consumer Healthcare Remediation; Announces Completion of Internal Assessment Phase of Comprehensive Action Plan
10. SyncMedical Receives ANVISA Regulatory Approval to Offer Spine and Internal Medicine Products in Brazil
11. Toriseva Law and Karon & Dalimonte LLP: Archives of Internal Medicine Article Faults Manufacturers of IVC Filters
Post Your Comments:
(Date:6/26/2016)... June 26, 2016 Story ... operating models within the health care industry is causing ... efficiency , Deloitte offers a suite of solutions ... issues impacting efficient cost optimization: labor resource analysis, revenue ... services facilitate better outcomes and better economics ...
(Date:6/24/2016)... June 24, 2016  Collagen Matrix, Inc., ("Collagen ... and manufacturing of collagen and mineral based medical ... that Bill Messer has joined the ... further leverage the growing portfolio of oral surgery, ... Bill joins the Collagen Matrix executive team ...
(Date:6/24/2016)... 24, 2016   Bay Area Lyme Foundation ... Dean Center for Tick Borne Illness , Harvard ... MIT Hacking Medicine, University of California, Berkeley, and ... the five finalists of Lyme Innovation , ... than 100 scientists, clinicians, researchers, entrepreneurs, and investors ...
Breaking Medicine Technology:
(Date:6/27/2016)... ... June 27, 2016 , ... A revolution ... the emergency ambulance transport experience for the millions of people who require these ... disrupted the taxi industry through the use of technology. Now, SmartEMS has put ...
(Date:6/26/2016)... ... ... Quality metrics are proliferating in cancer care, and are derived from many of ... beholder, according to experts who offered insights and commentary in the current issue of ... full issue, click here . , For the American Society of Clinical Oncology ...
(Date:6/26/2016)... Viejo, California (PRWEB) , ... June 26, 2016 , ... ... Final Cut Pro X. , "Film editors can give their videos a whole new ... said Christina Austin - CEO of Pixel Film Studios. , ProSlice Levels contains ...
(Date:6/26/2016)... ... , ... Brent Kasmer, a legally blind and certified personal trainer is helping to develop a ... fitness app plans to fix the two major problems leading the fitness industry today:, ... type program , They don’t eliminate all the reasons people quit their exercise ...
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from the American ... Annual Research Meeting June 26-28, 2016, at the Hynes Convention Center in Boston. ... including advance care planning, healthcare costs and patient and family engagement. , AIR ...
Breaking Medicine News(10 mins):