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Internal and External Communication Insights: Effective Approaches for Reaching Clients and Co-Workers
Date:11/3/2011

CHAPEL HILL, N.C., Nov. 3, 2011 /PRNewswire/ -- Technology advances have had a profound effect on how organizations communicate, both internally and externally. Faced with a constantly evolving communication environment, companies need to continuously adjust their internal and external communication strategies and tactics. It is challenging, however, to gauge the effectiveness of all the strategies, tactics and tools that are part of today's internal and external communication options.

In a new study, Best Practices, LLC explores the various external and internal communication strategies and tactics and how people utilize various communication formats to achieve organizational objectives. The report, Communications Excellence: Tactics Used by Executives to Increase Organizational Effectiveness, identifies the preferred channels and tools for communicating as well as optimum communication frequencies and approaches for both internal and external communications.

In an encouraging metric for organizations that reach out externally to potential customers or partners, the study found that a majority of participants - 68 percent - said they were either very interested (8 percent) or interested (60 percent) in receiving general communications from external sources. Further, 50 percent said they prefer to get work-related external communications before 9 a.m. (another 25 percent said they prefer between 1 p.m. and 9 p.m.).

The timeliness of the research project was apparent - it drew participants from 162 companies across more than a dozen industry sectors. The 106-page study presents a wide array of insights across a number of critical communication fronts. Key study objectives were:

  • Benchmarking communication tools and usage frequency organizations utilize for external communication
  • The preferred and most effective channels for external commun
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SOURCE Best Practices, LLC
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