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Internal Communication Strategies and Tactics that Resonate with Key Stakeholders and Drive Organizational Effectiveness
Date:5/17/2013

CHAPEL HILL, N.C., May 17, 2013 /PRNewswire/ -- Technology advances have had a profound effect on how organizations communicate internally. Faced with a constantly evolving communication environment, companies need to continuously adjust their strategies and tactics for communicating with internal executives. It is challenging, however, to gauge the effectiveness of all the strategies, tactics and tools that are part of today's communication options.

In a new study, Best Practices, LLC explores the various internal communication strategies and tactics and how people utilize various communication formats to effectively engage executives and meet organizational objectives. The report, Best Practices for Ensuring Internal Communications Excellence: Increase Organizational Effectiveness, identifies the preferred channels and tools for communicating with internal executives as well as optimum frequencies and approaches for internal communications.

For instance, communications leaders from 162 companies clearly felt that some types of information should be conveyed via face-to-face meetings while other, more general information, is best delivered by email. Training modules, vendor communications, and strategy guidance were three topics that were most effectively shared via face-to-face meetings, a majority of study participants said. Meanwhile, benchmark, product and industry information are best conveyed by email, a majority of participants agreed.  Internal communication also is an important component of brand management for new products.  

The timeliness of the research project was apparent - it drew participants from 162 companies across more than a dozen industry sectors, including the '/>"/>

SOURCE Best Practices, LLC
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