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IntegriChain Launches DNA: Dynamic NextGen Analytics(TM) Platform
Date:2/16/2010

iple functions of the commercial pharmaceutical organization, including Trade Operations, Finance, Managed Markets and Brand Marketing. Through DNA: Channel, IntegriChain now offers the opportunity for customers to directly connect with trading partners, providing near real-time, on-line access to all EDI data streams. All of the analytics within the platform leverage IntegriChain's Enriched Channel Sales™, the company's unparalleled channel data enrichment service that brings full transparency and strong business value to traditionally redacted and, therefore, unusable channel data. The DNA platform will allow IntegriChain to rapidly deploy additional analytic modules as the pharmaceutical industry continues to evolve.

"DNA is a low latency platform that uses a customer's own data to quickly and inexpensively answer a whole host of questions critical to the new commercial model emerging in pharma. DNA solves manufacturers' inherent data challenges," noted Leininger.

DNA: Dynamic NextGen Analytics from IntegriChain is available now and is currently in production at IntegriChain's industry-leading clients, spanning small, medium and top-tier pharmaceutical manufacturers. IntegriChain offers a rapid deployment program that can have most manufacturers fully implemented in less than 90 days.

IntegriChain embraces the concept of guided analytics — a combination of cutting-edge business intelligence technology, advanced visualization, statistical tools and subject matter expertise. DNA: Dynamic NextGen Analytics is the only single source solution for collection, enrichment, query and advanced analytics of all Direct Data, providing 100 percent visibility to commercial demand in a low-latency business insight platform.

About IntegriChain

IntegriChain enables manufacturers to improve sales performance and total pipeline measurement by maximizing visibility to the down-stream chann
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SOURCE IntegriChain, Inc.
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