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Insulin Delivery Devices - Increasing Prevalence of Diabetes to Drive the Market
Date:1/13/2012

the global insulin delivery devices market with a share of about 20% in 2010, followed by Novo Nordisk and Sanofi with a share of 16% and 15% respectively.

The leadership of Medtronic can be attributed to its Research and Development (R&D) capabilities, extensive marketing channels and strong brand image in the insulin pumps market. Over the years, Medtronic has developed and introduced diabetes solutions for both healthcare professionals and patients, including the world's first integrated insulin pump and Continuous Glucose Monitor (CGM) system. Medtronic Diabetes has invested over $100m in the past decade on R&D, allowing it to gain a competitive advantage and drive its product portfolio, ultimately enabling it to gain larger market share.

Increasing Incidence of Diabetes, Especially Increase in the Incidence of Childhood Insulin Dependent Diabetes, to Boost the Market Growth

Many studies suggest that the incidence of diabetes in children under the age of 18 years is increasing rapidly. According to a study conducted by EURODIAB and published in The Lancet in June 2009 prevalence of type 1 diabetes among children younger than 15 years of age in Europe is projected to increase from 94,000 in 2005 to 160,000 in 2020. The study also found the historical annual increase in the incidence of diabetes among children from 1989 to 2003. The overall annual increase in the incidence of type 1 diabetes among children was 3.9%. The highest increase in the incidence rate was found among children aged 0-4 years

Researchers have found a number of reasons for the increasing incidence of diabetes among children such as increasing obesity, irregular dietary habits and lower vitamin D intake among others. Being born to a diabetic mother also increases the risk of getting diabetes among children.

According to estimates from the International Diabetes Federation (IDF), 366 million people globally in
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