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Inova Selects Beryl as Provider of Outsourced Patient Experience Solutions

DALLAS, Dec. 19, 2011  /PRNewswire/ --  Inova, Northern Virginia's leading not-for-profit healthcare provider, has selected Beryl as its outsourced provider of marketing communications solutions that enhance the patient experience.  Beryl, a technology-enhanced patient experience services company dedicated to improving relationships between healthcare providers and consumers, provides end-to-end marketing and clinical communications solutions across the care continuum to facilitate seamless care transitions.


Selected for its expertise in the patient communications business, Beryl provides seamless care transitions through its innovative technology and services platform to enhance the overall patient experience. This will allow Inova to focus on its core business – caring for patients.

"One of the key factors in our decision to outsource our call center services was increasing our reach within the community – both online and on the phone – while keeping a compassionate, personal touch with every interaction," said Jeffrey Carr, senior director, sales and growth, at Inova. "Beryl provides services across the continuum of care, which will help build our patient experience and population health strategies. In addition, Beryl's superior quality is unrivaled in the industry."

As Inova continues down its path of being on the forefront of technology, it will rely on Beryl services and solutions to support its efforts in increasing community engagement, patient loyalty, and revenue enhancement.  These objectives will be accomplished through physician and service referrals, class and event registration, online chat, web call-me-back, and strategic marketing.

"Healthcare organizations are beginning to realize that creating seamless care transitions for patients in-house can be very difficult. Beryl focuses on closed loop communications that will help patients navigate and access healthcare organizations with ease," said Steve Whitehurst, chief customer officer at Beryl. "We are excited to help leverage Inova in the marketplace through our communication solutions. Patients will have an exceptional experience at every communication touch point, which will help them choose Inova again in the future for their healthcare needs."


Inova Health System is a not-for-profit health care system based in Northern Virginia that consists of hospitals and other health services, including emergency- and urgent-care centers, home care, nursing homes, mental health and blood donor services, and wellness classes. Governed by a voluntary board of community members, Inova's mission is to improve the health of the diverse community it serves through excellence in patient care, education and research.


The Beryl Companies is comprised of four businesses: two that focus on improving the patient experience in a variety of healthcare settings and two that focus on improving workplace culture and values-based business productivity. The Beryl Companies sees these activities and concepts as intrinsically linked. The Beryl Companies' foundational business, Beryl, is a technology-enhanced patient experience services company dedicated to improving relationships between healthcare providers and consumers. Follow us on Twitter and find us on LinkedIn and Facebook. The Beryl Institute is the global community of practice and premier thought leader on improving the patient experience in healthcare. Founded in 2009, The Circle is a training company that helps other businesses enhance employee engagement and develop more positive workplace cultures. The fourth firm, the Small Giants Community, is an international organization dedicated to the support and development of small businesses that define their success not just by revenue growth, but by their contributions to their community, dedication to great customer service and the creation and preservation of workplace cultures of excellence.

SOURCE The Beryl Companies
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