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Innovative Brands Remain Robust within Kenya's Private Pharmaceutical Market
Date:10/2/2013

CAPE TOWN, South Africa, Oct. 2, 2013 /PRNewswire/ -- Recent analysis undertaken by the healthcare unit at Frost & Sullivan Africa has highlighted some of the stronger performing brands in Kenya's pharmaceutical market. Within the anti-infective therapeutic segment analysed, products licensed by GlaxoSmithKline (GSK) were particularly strong across various active ingredient classes. The complete study provides a synopsis of top-selling products within the anti-infective, cardiovascular, and diabetes therapeutic segments at one of Nairobi's several hospital outpatient pharmacies.

The Kenyan pharmaceutical market was valued at approximately $423.2 million in 2012 at ex-manufacturer prices and today is heavily dependent on the private patient clientele. Affordability remains a primary restraint in the domestic market, along with low reimbursement levels. Increasingly, urban consumers constitute the primary market segment for the Kenyan pharmaceutical market, while private hospital pharmacies remain the principal pharmaceutical vendors within Kenya's urban pharmaceutical market.

"The Kenyan prescription pharmaceutical market is forecast to grow at a CAGR of 11.8 percent," notes Frost & Sullivan healthcare team leader Ryan Lobban. "Prescription market segments account for approximately 78.0 percent of the pharmaceutical market. The fastest growth will occur within the over-the-counter (OTC) market segment at approximately 14.3 percent over the forecast period; while the largest and fastest-growing prescription market segments within Kenya comprise of the cardiovascular, diabetes, and anti-infective therapeutic segments."

Within the Kenyan pharmaceutical market, GSK is regarded as the market share leader with approximately 12.0 percent market share, prima
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SOURCE Frost & Sullivan
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