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InnoCentive and Nature Publishing Group Announce Partnership to Facilitate Open Innovation
Date:3/20/2009

em," said Steven Inchcoombe, Managing Director, Nature Publishing Group. "Through this partnership with InnoCentive, Nature Publishing Group hopes to explore how we can help increase the chance of solving these global problems. We look forward to working with InnoCentive to promote the expertise of scientists and bring benefits to the wider community."

This agreement comes at a pivotal time when businesses, especially those in life sciences, are endeavoring to maintain research and development activities with reduced budgets and resources. The partnership of NPG and InnoCentive will accelerate the uptake of open innovation as a complementary business model that has particular appeal during a global economic downturn.

"Nature is one of the most well-known scientific publications on the market and this partnership boosts awareness of the benefits of open innovation within the scientific community," said Dwayne Spradlin, CEO of InnoCentive, Inc. "It is imperative for companies to engage in open innovation for many reasons, including cost savings and improving lead times to development. Nature Publishing Group has been a pioneer in their use of Web 2.0 tools to interact with their community. We look forward to working with them."

Further details will be announced in due course.

About Nature Publishing Group (NPG):

Nature Publishing Group (NPG) is a division of Macmillan Publishers Ltd, dedicated to serving the academic, professional scientific and medical communities. NPG's flagship title, Nature, was first published in 1869. Other publications include Nature research journals, Nature Reviews, and a range of prestigious academic journals including society-owned publications. NPG also provides news content through Nature News. Scientific career information and free job postings are offered on Naturejobs.

In recent years, NPG has develo
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SOURCE InnoCentive, Inc.
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