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InnoCentive and Nature Publishing Group Announce Partnership to Facilitate Open Innovation
Date:3/20/2009

WALTHAM, Mass. and NEW YORK, March 20 /PRNewswire/ -- InnoCentive, Inc., the global open innovation marketplace, and Nature Publishing Group (NPG), a leading scientific and medical publisher, today announced a partnership to facilitate greater scientific collaboration and open innovation.

Under the agreement, InnoCentive and NPG will work together to stimulate the involvement of scientists worldwide in solving global scientific challenges, via an online marketplace for problems and their solutions. The concept of "open innovation" addresses the research challenges that organizations face, by using external expertise to solve problems and drive development of new products and technologies. Global challenges such as the development of better protection against malaria, finding ways to shorten the clinical trials process and the design of environmentally friendly, sustainable product packaging, to name a few, require broad and diverse expertise.

InnoCentive's open innovation web site provides a platform for organizations, companies and government agencies (known as 'Seekers') to post innovation 'Challenges' for the public (known as 'Solvers') to solve for financial reward. NPG and InnoCentive intend to jointly produce an online platform for open innovation challenges in the coming months, to facilitate the participation of NPG's large expert audience.

"NPG's flagship journal Nature has for nearly 150 years been at the forefront of bringing significant advances in science to the attention of the research community and the public, and strives to be an integral part of the scientific community, aiding collaboration and the spread of knowledge. For large global challenges like infectious diseases and climate change, it makes sense to cast the net as wide as possible to find experts who can solve a probl
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SOURCE InnoCentive, Inc.
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