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Influenza is Leading Cause of Vaccine-Preventable Deaths for Kids; Despite CDC Recommendations, Moms Still Don't Vaccinate
Date:9/25/2007

ns of America (VNAA) is the official national association for nonprofit, community-based Visiting Nurse Agencies (VNAs). The nation's network of 415+ VNAs share a nonprofit mission to provide cost- effective and compassionate home healthcare to some of the nation's most vulnerable individuals, particularly the elderly and individuals with disabilities. The VNAA has a wide range of resources available on its award- winning Web site about home healthcare and things to ask about when considering home healthcare. VNAA represents the largest network of nonprofit community influenza immunizers in the country. For more information or to locate a VNA near you, visit http://www.vnaa.org.

About The Clorox Company

The Clorox Company is committed to helping make everyday life better, every day. As part of this commitment, Clorox is honored to support the Say "Boo!" to the Flu program to educate parents about the importance of flu prevention. For more information about the role of disinfecting to help prevent the spread of surface germs that can cause the flu, visit http://www.sayboototheflu.com.

About the Survey

Survey results are based on 1,080 online interviews with mothers of children under 10 years of age from across the United States. Interviews were conducted by Ipsos, a leading global survey-based market research company, between August 10 and August 21, 2007. The final data are statistically weighted to reflect the population of female heads of household with children in the household who are under age 10 in the United States.

With a sample of 1,080, one can say with 95% certainty that the overall results are within +/- 3.0 percentage points of what they would have been had the entire population of mothers with children under 10 years of age in the United States had been surveyed. The margin of error will be larger for sub- groupings of
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SOURCE The Clorox Company
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