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Infant Formula Company Teams With the University of Virginia Pediatrics Department to Conduct Clinical Studies
Date:6/24/2009

GORDONSVILLE, Va., June 24 /PRNewswire/ -- PBM Products, LLC, a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam's Club, Target, Kroger, CVS, Walgreens, and other retailers, has partnered with the University of Virginia (U.Va.) to conduct clinical studies on infant nutrition. U.Va. has been collaborating with PBM during the past few years on studies regarding PBM's milk, soy, and specialty infant formulas that compete with expensive national brands, including Enfamil(R) LIPIL(R) and Similac(R) Advance(R) formulas.

"We know breastfeeding is best for babies," said V.P. Cynthia M. Barber, Ph.D., who directs regulatory, medical, and clinical affairs at PBM. "If parents choose to supplement breast milk with formula, our store-brand formulas are nutritionally equivalent to Enfamil(R) LIPIL(R) and Similac(R) Advance(R) formulas and have science and clinical support behind them just like the brand-name formulas do. We feel our clinical work with University of Virginia is strengthening the public perception of store-brand infant formulas, which are as nutritionally complete as the national brand formulas and comply with the same FDA guidelines."

According to James L. Sutphen, M.D., Ph.D., U.Va. Department of Pediatrics and lead researcher on studies involving PBM formulas, it is very common for formula-fed infants to be switched from one formula to another during the first year of life.

"It's important to remember that all infant formulas manufactured and sold in the United States are strictly regulated by the Food and Drug Administration and must be backed by comprehensive growth and development studies," said Dr. Sutphen. "Our work proves there is no physiological reason why you can't switch from one brand of infant formula to another that shares the same protein source, which means store brands are just as nutritionally sound as national-brand formulas."

Store-brand formulas typically save parents up to 50 percent versus national brand formulas for a potential savings of $600 a year. Visit a baby formula savings calculator online to learn more at www.parentschoiceformula.com/baby-formula-savings-calculator.aspx .

About PBM

PBM is privately owned and based in Gordonsville, VA. PBM companies specialize in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. For more information, visit www.pbmproducts.com.

Enfamil(R) LIPIL(R) are registered trademarks of Mead Johnson & Co. Similac(R) Advance(R) are registered trademarks of Abbott Laboratories. PBM store-brand formula is neither made by nor affiliated with Mead Johnson or Abbott Laboratories.

    Contact:   Joe Shields
               Director of Public Relations
               (800) 959-2066 ext. 1131
               jshields@pbmproducts.com


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SOURCE PBM Products, LLC
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