Navigation Links
Indegene launches a complete range of MCM services specifically focused on integrated brand-product promotions.
Date:12/13/2013

ISELIN, N.J., Dec. 13, 2013 /PRNewswire-iReach/ -- Indegene, a leading provider of R&D, commercial, and marketing solutions to top global pharmaceutical and healthcare organizations, today announced that its Multi-channel Marketing (MCM) division has launched a suite of Brand-Focused Solutions for the  brand marketing teams. These solutions leverage Indegene's robust and integrated Multi-channel Marketing (iMCM) framework to help  the Sales and Marketing teams increase the outreach of their brands, while optimizing the spend. Brand Promotion Solutions will help clients deploy successful MCM programs with a ubiquitous, distributed, and integrated approach.

Rajesh Nair, President, Indegene, said "We are excited to launch a complete suite of Brand-Focused MCM Solutions as a part of our MCM capabilities. These solutions are specifically focused at brand marketing teams to fill gaps in Sales Force coverage and increase Share of Voice. These solutions are intended to complement the Sales Force and drive prescriptions with targeted customers."

Brand teams across the industry are looking to increase their reach and frequency beyond the traditional Sales Force efforts by adding various digital and complementary tactics to their existing promotional mix. However, many such programs are fragmented and only reach a small audience, and engaging more targets via multiple tactics and channels become time consuming and impact budgets, as operations and content development quickly spiral out of control.

Indegene's MCM Brand Promotion Solutions are built on three success factors:

  • Ubiquitous promotion: Indegene's ability to quickly and easily launch MCM programs across multiple tactics and channels helps to syndicate fragmented HCP audiences and to achieve a broad reach into the targeted list.
  • Distributed content model: Indegene's approach to cost-effectively leverage existing strategy, messaging, and promotional assets helps in optimizing their impact across multiple tactics and channels.
  • Integrated MCM: Indegene's iMCM technology platform provides a cost-effective solution for brand teams to integrate offline and online channels in their MCM campaign for a seamless HCP user experience and to increase reach, frequency, and impact of campaigns by capturing interaction data to improve response and trigger follow-up actions across all tactics.

In the past, such an approach required coordination with multiple vendor partners and a lengthy implementation of data and technology infrastructure. Indegene's MCM Brand Promotion Solutions with iMCM provides brand managers with a robust and comprehensive suite of solutions that can be deployed in a concise manner at the brand-level. With HCPs at the center of focus, brand managers can deploy these solutions to increase physician interactions by optimizing a channel mix that is effective, scalable, and economical, including HCP recruitment across multiple proprietary platforms—E-Detailing (self-directed), Email, Web, Mobile, Tablet, HCP Portals, Online Media, Video-Detailing, Tele-Detailing, Direct Mail, Multi-channel Sample Order Generation, and Service Call Centers.

Indegene has a dedicated team of MCM experts. This team works with the brand managers to customize MCM solutions, right from the early stages of understanding their business needs, defining solutions, and finalizing the concepts and go-to-market strategy for MCM to executing different operational tactics.

About Indegene

Indegene is a leading provider of R&D, commercial, and marketing solutions to global pharmaceutical and healthcare organizations. We partner with clients to drive both productivity and revenues by delivering better patient outcomes; optimizing cost; enhancing R&D agility and improving sales and marketing effectiveness. We apply deep scientific knowledge, flexible delivery models, proprietary technology, and a client-centric approach to drive transformational initiatives.

To learn more about our MCM solutions click here.

Media Contact: Ann-Marie Craggan, Indegene Inc., +1 732.750.2901, ann-marie.craggan@indegene.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com


'/>"/>
SOURCE Indegene Inc.
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Indegene builds on Aptilon acquisition to launch new iMCM framework for enhanced Enterprise-wide Multichannel Marketing (MCM) deployment.
2. Indegene Introduces TrialPedia 2.0 with Advantage Insights, Making It the Most Comprehensive Clinical Trial Analytics and Decision Support Platform for the Pharma Industry
3. GSW Launches Multi-Channel Detailing Platform and Expands Closed-Loop Marketing Suite
4. First And Only Skincare To Use Plant And Human Adult Stem Cell Technology Launches
5. Micropharma launches new microbiome supplements direct to healthcare practitioners
6. Sanofi US Launches Second Innovation Challenge: Collaborate
7. Innovate
8. Lincor Upgrades Patient Engagement Technology, Launches New Product Portfolio
9. Mylan Launches Cabergoline Tablets
10. PCMA Launches New Ad Campaign: Its the Oklahoma Drugstore Lobby vs. Oklahomas Employers
11. Carolinas HealthCare System Launches Comprehensive Analytics Capabilities To Improve Health In The Carolinas
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/6/2016)... , Dec. 6, 2016 Diabetes & ... The diabetes and obesity disease cluster is currently dominated ... and type 2 diabetes mellitus (T2DM), and the majority ... quality of products, is attributable to these indications. While ... large market presence, there are a large number of ...
(Date:12/6/2016)... 6, 2016 Human Vaccines Market: Scope ... wise and country wise analysis of the human ... of human vaccines products, raw material suppliers, vaccine ... the market. The report provides qualitative and ... Qualitative analysis comprises market dynamics, trends, product overview, ...
(Date:12/6/2016)... -- BTL Aesthetics today announced the release of a ... device was effectively redesigned for more efficient, predictable ... The result: Significantly better outcomes in abdominal fat ... versus BTL Vanquish. "We are committed ... with the most highly-advanced devices on the market," ...
Breaking Medicine Technology:
(Date:12/7/2016)... ... December 07, 2016 , ... Gensuite ... Brilliance Awards under the Best New Product Launch category. Gensuite’s entry on their ... experience. , BOC Global Events & Training Group is a professional event and ...
(Date:12/7/2016)... ... December 07, 2016 , ... “The Road To Restoration”: an ... not a one hour a week showing of hands. “The Road To Restoration” is ... “Perhaps you are familiar with the brass ring that you could reach out for, ...
(Date:12/7/2016)... , ... December 07, 2016 , ... “Fred Rides a ... Christmas Day that follows. , “Fred Rides a Train” is the creation of ... short stories since her teen years in Michigan. The "Fred, the Dog" series is ...
(Date:12/7/2016)... ... 2016 , ... Dr. Greg Leyer, the Chief Scientific Officer ... DC workshop on November 2nd. The conference was an opportunity for both probiotic ... regulations. , Dr. Leyer spoke about two main topics at the IPA ...
(Date:12/6/2016)... ... 06, 2016 , ... People with Parkinson’s disease and cognitive ... type of MRI, according to a study appearing online in the journal Radiology. ... characterized by tremors or trembling and stiffness in the limbs, impaired balance and ...
Breaking Medicine News(10 mins):