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Indegene launches a complete range of MCM services specifically focused on integrated brand-product promotions.
Date:12/13/2013

ISELIN, N.J., Dec. 13, 2013 /PRNewswire-iReach/ -- Indegene, a leading provider of R&D, commercial, and marketing solutions to top global pharmaceutical and healthcare organizations, today announced that its Multi-channel Marketing (MCM) division has launched a suite of Brand-Focused Solutions for the  brand marketing teams. These solutions leverage Indegene's robust and integrated Multi-channel Marketing (iMCM) framework to help  the Sales and Marketing teams increase the outreach of their brands, while optimizing the spend. Brand Promotion Solutions will help clients deploy successful MCM programs with a ubiquitous, distributed, and integrated approach.

Rajesh Nair, President, Indegene, said "We are excited to launch a complete suite of Brand-Focused MCM Solutions as a part of our MCM capabilities. These solutions are specifically focused at brand marketing teams to fill gaps in Sales Force coverage and increase Share of Voice. These solutions are intended to complement the Sales Force and drive prescriptions with targeted customers."

Brand teams across the industry are looking to increase their reach and frequency beyond the traditional Sales Force efforts by adding various digital and complementary tactics to their existing promotional mix. However, many such programs are fragmented and only reach a small audience, and engaging more targets via multiple tactics and channels become time consuming and impact budgets, as operations and content development quickly spiral out of control.

Indegene's MCM Brand Promotion Solutions are built on three success factors:

  • Ubiquitous promotion: Indegene's ability to quickly and easily launch MCM programs across multiple tactics and channels helps to syndicate fragmented HCP audiences and to achieve a broad reach into the targeted list.
  • Distributed content model: Indegene'
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SOURCE Indegene Inc.
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