Navigation Links
Indegene launches a complete range of MCM services specifically focused on integrated brand-product promotions.
Date:12/13/2013

ISELIN, N.J., Dec. 13, 2013 /PRNewswire-iReach/ -- Indegene, a leading provider of R&D, commercial, and marketing solutions to top global pharmaceutical and healthcare organizations, today announced that its Multi-channel Marketing (MCM) division has launched a suite of Brand-Focused Solutions for the  brand marketing teams. These solutions leverage Indegene's robust and integrated Multi-channel Marketing (iMCM) framework to help  the Sales and Marketing teams increase the outreach of their brands, while optimizing the spend. Brand Promotion Solutions will help clients deploy successful MCM programs with a ubiquitous, distributed, and integrated approach.

Rajesh Nair, President, Indegene, said "We are excited to launch a complete suite of Brand-Focused MCM Solutions as a part of our MCM capabilities. These solutions are specifically focused at brand marketing teams to fill gaps in Sales Force coverage and increase Share of Voice. These solutions are intended to complement the Sales Force and drive prescriptions with targeted customers."

Brand teams across the industry are looking to increase their reach and frequency beyond the traditional Sales Force efforts by adding various digital and complementary tactics to their existing promotional mix. However, many such programs are fragmented and only reach a small audience, and engaging more targets via multiple tactics and channels become time consuming and impact budgets, as operations and content development quickly spiral out of control.

Indegene's MCM Brand Promotion Solutions are built on three success factors:

  • Ubiquitous promotion: Indegene's ability to quickly and easily launch MCM programs across multiple tactics and channels helps to syndicate fragmented HCP audiences and to achieve a broad reach into the targeted list.
  • Distributed content model: Indegene's approach to cost-effectively leverage existing strategy, messaging, and promotional assets helps in optimizing their impact across multiple tactics and channels.
  • Integrated MCM: Indegene's iMCM technology platform provides a cost-effective solution for brand teams to integrate offline and online channels in their MCM campaign for a seamless HCP user experience and to increase reach, frequency, and impact of campaigns by capturing interaction data to improve response and trigger follow-up actions across all tactics.

In the past, such an approach required coordination with multiple vendor partners and a lengthy implementation of data and technology infrastructure. Indegene's MCM Brand Promotion Solutions with iMCM provides brand managers with a robust and comprehensive suite of solutions that can be deployed in a concise manner at the brand-level. With HCPs at the center of focus, brand managers can deploy these solutions to increase physician interactions by optimizing a channel mix that is effective, scalable, and economical, including HCP recruitment across multiple proprietary platforms—E-Detailing (self-directed), Email, Web, Mobile, Tablet, HCP Portals, Online Media, Video-Detailing, Tele-Detailing, Direct Mail, Multi-channel Sample Order Generation, and Service Call Centers.

Indegene has a dedicated team of MCM experts. This team works with the brand managers to customize MCM solutions, right from the early stages of understanding their business needs, defining solutions, and finalizing the concepts and go-to-market strategy for MCM to executing different operational tactics.

About Indegene

Indegene is a leading provider of R&D, commercial, and marketing solutions to global pharmaceutical and healthcare organizations. We partner with clients to drive both productivity and revenues by delivering better patient outcomes; optimizing cost; enhancing R&D agility and improving sales and marketing effectiveness. We apply deep scientific knowledge, flexible delivery models, proprietary technology, and a client-centric approach to drive transformational initiatives.

To learn more about our MCM solutions click here.

Media Contact: Ann-Marie Craggan, Indegene Inc., +1 732.750.2901, ann-marie.craggan@indegene.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com


'/>"/>
SOURCE Indegene Inc.
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Indegene builds on Aptilon acquisition to launch new iMCM framework for enhanced Enterprise-wide Multichannel Marketing (MCM) deployment.
2. Indegene Introduces TrialPedia 2.0 with Advantage Insights, Making It the Most Comprehensive Clinical Trial Analytics and Decision Support Platform for the Pharma Industry
3. GSW Launches Multi-Channel Detailing Platform and Expands Closed-Loop Marketing Suite
4. First And Only Skincare To Use Plant And Human Adult Stem Cell Technology Launches
5. Micropharma launches new microbiome supplements direct to healthcare practitioners
6. Sanofi US Launches Second Innovation Challenge: Collaborate
7. Innovate
8. Lincor Upgrades Patient Engagement Technology, Launches New Product Portfolio
9. Mylan Launches Cabergoline Tablets
10. PCMA Launches New Ad Campaign: Its the Oklahoma Drugstore Lobby vs. Oklahomas Employers
11. Carolinas HealthCare System Launches Comprehensive Analytics Capabilities To Improve Health In The Carolinas
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2016)... study highlights the necessity of health literacy within the technology advancement of diagnostic imaging. According ... , a majority of oncology patients undergo imaging screenings without understanding the nuanced risks ... ... ... Medical Diagnostic Imaging Ampronix ...
(Date:5/27/2016)... May 27, 2016 According to ... hypertension is driving ambulatory blood pressure monitoring system market ... and their ability to respond to different pressure rates, ... can lead to various cardiovascular disorders such as heart ... These diseases are growing in prevalence each year. WHO ...
(Date:5/27/2016)... 27, 2016 Kitov ... focused on late-stage drug development, today announced the ... of pivotal batches required for registration of KIT-302 ... This follows Kitov,s announcement in December ... met its primary efficacy endpoint. "We ...
Breaking Medicine Technology:
(Date:5/31/2016)... ... May 31, 2016 , ... Fire Door Solutions, headquartered ... the Fire Door Solutions’ team. Keith will serve Fire Door Solutions as ... re-labeling. He will be instrumental in developing educational curriculum and leading training ...
(Date:5/31/2016)... ... 31, 2016 , ... Throughout the day, adults often find themselves reaching for a cup of ... they could be reaching for instead is a cup of Matcha green tea. Matcha is ... This sacred tea is harvested from early June to mid-July, when the leaves are the ...
(Date:5/31/2016)... Atlanta, GA (PRWEB) , ... May 31, 2016 ... ... Contact Center Solutions , today announced it has been included by Gartner, ... 2016 report mentions a wide range of Contact Center Infrastructure technologies, some of ...
(Date:5/31/2016)... ... May 31, 2016 , ... ... Healthconnect’s (Healthconnect) regional health information exchange, which enables physicians at SJMC’s two hospital ... patients from other participating organizations in the exchange. SJMC’s membership in the health ...
(Date:5/31/2016)... (PRWEB) , ... May 31, 2016 , ... ... using a mix of advanced Artificial Intelligence (AI) and the latest in ... The medical center is integrating predictive analytic outputs directly into the clinical workflow. ...
Breaking Medicine News(10 mins):