Navigation Links
Indegene builds on Aptilon acquisition to launch new iMCM framework for enhanced Enterprise-wide Multichannel Marketing (MCM) deployment.
Date:7/26/2013

ISELIN, N.J., July 26, 2013 /PRNewswire-iReach/ -- Indegene, a leading provider of R&D, commercial and marketing solutions to top global pharmaceutical and healthcare organizations, today announced that its' Indegene Business Technology Services (iBTS) business unit  has launched a robust and innovative Enterprise-ready Multichannel Marketing Framework (iMCM) for Pharmaceutical organisations. iMCM will help clients deploy enterprise-ready consistent, multi-message MCM programs across brands efficiently and cost-effectively. iMCM has the additional advantages of being an out-of-the-box, multi-platform and mobile-ready platform.

Dr. Rajesh Nair, President – Indegene said "After the acquisition and integration of Aptilon in November 2012, we have accelerated our investments in the multi-channel technology R&D, and iMCM is the first of a suite of new solutions we will be launching in the market place."

Sales and Marketing departments at global pharmaceutical organizations are under increased pressures arising from shrinking pipeline, patent cliffs, increasing compliance requirements from regulatory bodies, dwindling med-rep effectiveness, and surge of digital channels to engage physicians. Companies have started to look to IT to help exploit inherent opportunities as well as mitigate new risks arising from these market shifts. This has also put unconventional pressures on CIO offices to meet these changing business needs and to deploy enterprise-wide solutions that enable new commercial models.

Indegene's Integrated Multichannel Marketing (iMCM) framework provides CIOs with an enterprise-wide architecture that services all pharma stakeholders effectively. The framework puts HCPs at the center of focus and increases the effectiveness of engagement through optimizations, resulting from the integration of applications within the technology stack.

The framework effectively combines Customer Relationship Management (CRM), Analytics, Multi-platform Connectivity, Multichannel/Multi-device/Multi-content Interfaces, Digital Asset Management, Message Publishing Systems, and External Systems including Social Collaboration Platforms, and Blog systems in an open and expandable architecture. Dr. Nair added, "This novel approach allows clients to deploy stable and customizable MCM architecture across the enterprise effectively while providing the necessary flexibility that is critical to effective MCM deployment."

To learn more about iMCM, please download a complimentary white paper on "An Integrated Technology Framework for Effectively Deploying Multichannel Marketing".

To learn more about our iBTS practice, please visit us at technology.indegene.com

About Indegene

Indegene is a leading provider of R&D, commercial and marketing solutions to global pharmaceutical and healthcare organizations. We partner with clients to drive both productivity and revenues by delivering better patient outcomes, optimizing cost, enhancing R&D agility, and improving sales and marketing effectiveness. We apply deep scientific knowledge, flexible delivery models, proprietary technology, and a client-centric approach to drive transformational initiatives.

For more information, visit www.indegene.com

Media Contact: Ann Marie Craggan, Indegene Inc., +1-732-750-2901, ann-marie.craggan@indegene.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com


'/>"/>
SOURCE Indegene Inc.
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Indegene Introduces TrialPedia 2.0 with Advantage Insights, Making It the Most Comprehensive Clinical Trial Analytics and Decision Support Platform for the Pharma Industry
2. STAAR Surgical Builds Leadership Team to Drive Growth Opportunities
3. Aribex Reaches Major Milestone, Builds 10,000th NOMAD Handheld X-ray
4. Omthera Stockholders Approve Acquisition by AstraZeneca
5. Sanomedics Signs Definitive Agreement for Acquisition of a prominent Texas based Sleep Services company.
6. Cynosure Completes Acquisition of Palomar Medical Technologies
7. Quest Diagnostics Completes Acquisition of Lab-Related Clinical Outreach Operations of Dignity Health
8. H. D. Smith Completes Acquisition Of Pharmaceutical Support Services Company Triplefin
9. Actavis Files Registration Statement on Form S-4 in Connection with Proposed Warner Chilcott Acquisition
10. PuraMed BioScience Discusses Potential for Patent Portfolio Acquisition
11. Biosensors Completes Spectrum Dynamics Assets Acquisition
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/17/2017)... 17, 2017  Noble Capital Markets announced today that ... (Nasdaq: EPIX ). The report was issued ... , PhD. ESSA Pharmaceuticals is a clinical ... cancer (CRPC). Its lead compound EPI-506, is a small ... of the androgen receptor, thereby has potential to overcome ...
(Date:2/16/2017)... Quest Diagnostics (NYSE: DGX ), ... announced that it has been named one of the ... The annual survey designated Quest Diagnostics as ... Pharmacy and Other Services" industry to attain Most Admired ... attain the designation. This is the second consecutive year ...
(Date:2/16/2017)... Feb. 16, 2017  Aralez Pharmaceuticals Inc. (NASDAQ: ... company, today announced that executive management will participate in ... held February 22-23, 2017. Adrian Adams , Chief ... at 1:35 p.m. local time on Wednesday, February 22, ... for the event may be accessed from the Investors ...
Breaking Medicine Technology:
(Date:2/17/2017)... ... February 17, 2017 , ... For ... assistance management solution to the exhibit floor for the 2017 HIMSS Conference ... , From Feb. 19–23, 2017, more than 40,000 healthcare industry professionals are expected ...
(Date:2/17/2017)... Seattle, WA (PRWEB) , ... February 17, 2017 ... ... health management organizations, has been named a finalist in the 8th Annual DecisionHealth ... impacting America's healthcare delivery system. Qualis Health’s work is recognized across multiple award ...
(Date:2/17/2017)... ... 2017 , ... Pharmica Consulting attended CHI's 8th Annual SCOPE ... trial planning and management. Pharmica discussed the importance of effective project management, data ... by Pharmica’s booth were able to demo its cloud-based Resource Management Tool, ...
(Date:2/17/2017)... ... February 17, 2017 , ... Top neuroendocrine cancer doctors, nurses and specialists from ... February 21 - 23 in Beaver Creek, CO. It was announced today by Cindy ... year in Beaver Creek, hosting over 60 faculty members and addressing unmet needs of ...
(Date:2/16/2017)... ... 17, 2017 , ... For some cancer survivors, the memories ... Physician researchers at The Marcus Institute of Integrative Health at Thomas Jefferson ... reducing symptoms of traumatic stress in cancer patients and published their results ...
Breaking Medicine News(10 mins):