Navigation Links
Indegene builds on Aptilon acquisition to launch new iMCM framework for enhanced Enterprise-wide Multichannel Marketing (MCM) deployment.

ISELIN, N.J., July 26, 2013 /PRNewswire-iReach/ -- Indegene, a leading provider of R&D, commercial and marketing solutions to top global pharmaceutical and healthcare organizations, today announced that its' Indegene Business Technology Services (iBTS) business unit  has launched a robust and innovative Enterprise-ready Multichannel Marketing Framework (iMCM) for Pharmaceutical organisations. iMCM will help clients deploy enterprise-ready consistent, multi-message MCM programs across brands efficiently and cost-effectively. iMCM has the additional advantages of being an out-of-the-box, multi-platform and mobile-ready platform.

Dr. Rajesh Nair, President – Indegene said "After the acquisition and integration of Aptilon in November 2012, we have accelerated our investments in the multi-channel technology R&D, and iMCM is the first of a suite of new solutions we will be launching in the market place."

Sales and Marketing departments at global pharmaceutical organizations are under increased pressures arising from shrinking pipeline, patent cliffs, increasing compliance requirements from regulatory bodies, dwindling med-rep effectiveness, and surge of digital channels to engage physicians. Companies have started to look to IT to help exploit inherent opportunities as well as mitigate new risks arising from these market shifts. This has also put unconventional pressures on CIO offices to meet these changing business needs and to deploy enterprise-wide solutions that enable new commercial models.

Indegene's Integrated Multichannel Marketing (iMCM) framework provides CIOs with an enterprise-wide architecture that services all pharma stakeholders effectively. The framework puts HCPs at the center of focus and increases the effectiveness of engagement through optimizations, resulting from the integration of applications within the technology stack.

The framework effectively combines Customer Relationship Management (CRM), Analytics, Multi-platform Connectivity, Multichannel/Multi-device/Multi-content Interfaces, Digital Asset Management, Message Publishing Systems, and External Systems including Social Collaboration Platforms, and Blog systems in an open and expandable architecture. Dr. Nair added, "This novel approach allows clients to deploy stable and customizable MCM architecture across the enterprise effectively while providing the necessary flexibility that is critical to effective MCM deployment."

To learn more about iMCM, please download a complimentary white paper on "An Integrated Technology Framework for Effectively Deploying Multichannel Marketing".

To learn more about our iBTS practice, please visit us at

About Indegene

Indegene is a leading provider of R&D, commercial and marketing solutions to global pharmaceutical and healthcare organizations. We partner with clients to drive both productivity and revenues by delivering better patient outcomes, optimizing cost, enhancing R&D agility, and improving sales and marketing effectiveness. We apply deep scientific knowledge, flexible delivery models, proprietary technology, and a client-centric approach to drive transformational initiatives.

For more information, visit

Media Contact: Ann Marie Craggan, Indegene Inc., +1-732-750-2901,

News distributed by PR Newswire iReach:

SOURCE Indegene Inc.
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Indegene Introduces TrialPedia 2.0 with Advantage Insights, Making It the Most Comprehensive Clinical Trial Analytics and Decision Support Platform for the Pharma Industry
2. STAAR Surgical Builds Leadership Team to Drive Growth Opportunities
3. Aribex Reaches Major Milestone, Builds 10,000th NOMAD Handheld X-ray
4. Omthera Stockholders Approve Acquisition by AstraZeneca
5. Sanomedics Signs Definitive Agreement for Acquisition of a prominent Texas based Sleep Services company.
6. Cynosure Completes Acquisition of Palomar Medical Technologies
7. Quest Diagnostics Completes Acquisition of Lab-Related Clinical Outreach Operations of Dignity Health
8. H. D. Smith Completes Acquisition Of Pharmaceutical Support Services Company Triplefin
9. Actavis Files Registration Statement on Form S-4 in Connection with Proposed Warner Chilcott Acquisition
10. PuraMed BioScience Discusses Potential for Patent Portfolio Acquisition
11. Biosensors Completes Spectrum Dynamics Assets Acquisition
Post Your Comments:
(Date:11/30/2015)... , November 30, 2015 /PRNewswire/ ... --> adds a ... for 2010 - 2015 with comprehensive ... a range of deal types, such ... strategic alliances. ...
(Date:11/30/2015)... INDIANAPOLIS , Nov. 30, 2015  PTS Diagnostics, ... as CardioChek ® analyzers, A1CNow ® systems, ... of a family of patents that will propel the ... and Europe . The ... cameras, such as those on smartphones and tablets, and ...
(Date:11/30/2015)... , Nov. 30, 2015 iCAD, Inc. ... will feature its latest solutions for advanced image ... of cancer at the Radiological Society of North ... Chicago from November 29 to December ... advances including iReveal®, an automated breast density assessment ...
Breaking Medicine Technology:
(Date:11/30/2015)... ... November 30, 2015 , ... ... states in the U.S. require dental technicians to be certified or obtain continuing ... NADL created the “What’s In Your Mouth?” campaign to inform dentists that the ...
(Date:11/30/2015)... ... 2015 , ... MOSI recently added two state-of-the-art augmented reality (AR) experiences from ... to their collection of interactive exhibits within the Kids In Charge! building. In collaboration ... to get closer than ever to a range of animals as they drink, sleep ...
(Date:11/30/2015)... Flint, Michigan (PRWEB) , ... November 30, 2015 ... ... a safe and fun atmosphere for Halloween festivities, the Word of Life Christian ... classic children’s board game, and featuring a giant 1.25 ton pile of candy ...
(Date:11/30/2015)... ... , ... The presidential race normally deals with political issues of national importance ... news story when Donald Trump makes disparaging remarks about Hillary Clinton’s hairstyle? It is ... wants to admit when it comes to how people are viewed by others. , ...
(Date:11/30/2015)... , ... November 30, 2015 , ... ... at a University of Delaware Accounting and Management of Information Systems course. Based ... for mid-market businesses. Sommer will speak at before student in the Enterprise Resource ...
Breaking Medicine News(10 mins):