Navigation Links
Indegene builds on Aptilon acquisition to launch new iMCM framework for enhanced Enterprise-wide Multichannel Marketing (MCM) deployment.
Date:7/26/2013

ISELIN, N.J., July 26, 2013 /PRNewswire-iReach/ -- Indegene, a leading provider of R&D, commercial and marketing solutions to top global pharmaceutical and healthcare organizations, today announced that its' Indegene Business Technology Services (iBTS) business unit  has launched a robust and innovative Enterprise-ready Multichannel Marketing Framework (iMCM) for Pharmaceutical organisations. iMCM will help clients deploy enterprise-ready consistent, multi-message MCM programs across brands efficiently and cost-effectively. iMCM has the additional advantages of being an out-of-the-box, multi-platform and mobile-ready platform.

Dr. Rajesh Nair, President – Indegene said "After the acquisition and integration of Aptilon in November 2012, we have accelerated our investments in the multi-channel technology R&D, and iMCM is the first of a suite of new solutions we will be launching in the market place."

Sales and Marketing departments at global pharmaceutical organizations are under increased pressures arising from shrinking pipeline, patent cliffs, increasing compliance requirements from regulatory bodies, dwindling med-rep effectiveness, and surge of digital channels to engage physicians. Companies have started to look to IT to help exploit inherent opportunities as well as mitigate new risks arising from these market shifts. This has also put unconventional pressures on CIO offices to meet these changing business needs and to deploy enterprise-wide solutions that enable new commercial models.

Indegene's Integrated Multichannel Marketing (iMCM) framework provides CIOs with an enterprise-wide architecture that services all pharma stakeholders effectively. The framework puts HCPs at the center of focus and increases the effectiveness of engagement through optimizations, resulting from the integration of applications within the technology stack.

The framework effectively combines Customer Relationship Management (CRM), Analytics, Multi-platform Connectivity, Multichannel/Multi-device/Multi-content Interfaces, Digital Asset Management, Message Publishing Systems, and External Systems including Social Collaboration Platforms, and Blog systems in an open and expandable architecture. Dr. Nair added, "This novel approach allows clients to deploy stable and customizable MCM architecture across the enterprise effectively while providing the necessary flexibility that is critical to effective MCM deployment."

To learn more about iMCM, please download a complimentary white paper on "An Integrated Technology Framework for Effectively Deploying Multichannel Marketing".

To learn more about our iBTS practice, please visit us at technology.indegene.com

About Indegene

Indegene is a leading provider of R&D, commercial and marketing solutions to global pharmaceutical and healthcare organizations. We partner with clients to drive both productivity and revenues by delivering better patient outcomes, optimizing cost, enhancing R&D agility, and improving sales and marketing effectiveness. We apply deep scientific knowledge, flexible delivery models, proprietary technology, and a client-centric approach to drive transformational initiatives.

For more information, visit www.indegene.com

Media Contact: Ann Marie Craggan, Indegene Inc., +1-732-750-2901, ann-marie.craggan@indegene.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com


'/>"/>
SOURCE Indegene Inc.
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Indegene Introduces TrialPedia 2.0 with Advantage Insights, Making It the Most Comprehensive Clinical Trial Analytics and Decision Support Platform for the Pharma Industry
2. STAAR Surgical Builds Leadership Team to Drive Growth Opportunities
3. Aribex Reaches Major Milestone, Builds 10,000th NOMAD Handheld X-ray
4. Omthera Stockholders Approve Acquisition by AstraZeneca
5. Sanomedics Signs Definitive Agreement for Acquisition of a prominent Texas based Sleep Services company.
6. Cynosure Completes Acquisition of Palomar Medical Technologies
7. Quest Diagnostics Completes Acquisition of Lab-Related Clinical Outreach Operations of Dignity Health
8. H. D. Smith Completes Acquisition Of Pharmaceutical Support Services Company Triplefin
9. Actavis Files Registration Statement on Form S-4 in Connection with Proposed Warner Chilcott Acquisition
10. PuraMed BioScience Discusses Potential for Patent Portfolio Acquisition
11. Biosensors Completes Spectrum Dynamics Assets Acquisition
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/4/2016)... , Feb. 4, 2016 In response to the ... FDA,s Deputy Commissioner for Medical Products and Tobacco, along with ... reassess the agency,s approach to opioid medications. The plan will ... providing patients in pain access to effective relief. ... , Re-examine the risk-benefit paradigm for opioids and ...
(Date:2/4/2016)...  Blueprint Medicines Corporation (NASDAQ: BPMC ), ... investigational kinase medicines for patients with genomically defined ... of directors of Lonnel Coats , a ... industry-related experience. Jeffrey Albers , ... strategic experience developing and commercializing numerous oncology products ...
(Date:2/4/2016)... SIOUX FALLS, S.D. , Feb. 4, 2016 ... patient and guest technology solutions, today announced that ... SONIFI Health Senior Living Engagement System. The system ... information tool that residents access through a tablet ... --> The resident engagement system provides access ...
Breaking Medicine Technology:
(Date:2/7/2016)... Orion, Clarkston, Metamora, Michigan (PRWEB) , ... February 07, 2016 , ... ... Friday in recognition of National Wear Red Day. National Wear Red Day is ... and stroke in women. Heart disease and stroke cause 1 in 3 deaths among ...
(Date:2/6/2016)... ... February 06, 2016 , ... ... ADVISORY: 5000 PERIOPERATIVE NURSES EXPECTED AT AORN SURGICAL CONFERENCE & EXPO , ... the world with an estimated 5000 perioperative nurses in attendance to study ...
(Date:2/6/2016)... ... February 06, 2016 , ... Shark Finds and Kevin ... of a new DRTV campaign with Belly Bands. , Having a dog is great—except ... to puppy pads and find nothing works, get Belly Bands, the easiest way ...
(Date:2/5/2016)... ... 05, 2016 , ... Love is in the air at King Kullen! The ... and packaging. This staple for Valentine’s Day is a must-have, and can be picked ... Day, not only are long-stem roses available, but also other flower bouquets, elegantly wrapped ...
(Date:2/5/2016)... , ... February 05, 2016 , ... ... setting the stage for new clinical and scientific initiatives have all marked the ... she was appointed President and CEO of the nation’s oldest cancer center, Candace ...
Breaking Medicine News(10 mins):