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Increasing Market Share After Product Wins Place on Managed Care Formulary
Date:10/28/2009

CHAPEL HILL, N.C., Oct. 28 /PRNewswire/ -- In today's payer-driven pharmaceutical marketplace, winning placement on Managed Care formularies marks only the first step for a product's increased market share. However 90 percent of executives working in Managed Care rate pull through tactics, such as health fairs and formulary update letters, as effective ways to impact demand after formulary placement.

"Developing Managed Care Pull-Through Program Excellence," primary research by Best Practices, LLC, delves into the strategies and tactics for increasing pull through for pharmaceutical, biotechnology and medical device companies. Executives from Pfizer, Merck, Johnson & Johnson, GlaxoSmithKline, AstraZeneca and others contributed metrics, challenges and insights.

Download a research briefing of "Developing Managed Care Pull-Through Program Excellence" at http://www3.best-in-class.com/rr984.htm to view the study objective, key topic areas, other participating companies, executive quotes, selected key findings, metrics and best practices.

For more information on this study or other recent primary research studies, contact us at 919.403.0251 or bestpractices@best-in-class.com.

BEST PRACTICES, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for more than 17 years; our clients include 48 out of the top 50 pharmaceutical companies.

SOURCE Best Practices, LLC


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SOURCE Best Practices, LLC
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