Navigation Links
Inaugural Harris Poll Physician Pulse(SM) Study: Viagra® and Cialis® are Highest Ranked in Trust
Date:5/8/2012

Wellbutrin XL® (71);
  • Abilify® (74) for APS, with Seroquel® (73) nipping at its heels, then Geodon® (67);
  • Viagra® and Cialis® tie for highest ranked in ED (82); and,
  • Glucophage® XR (77) is top for NID, with Januvia® (73) and Victoza® (71) ranking behind.

    • These results are good news for pharmaceutical companies, who must thrive in this highly competitive market.  Bristol-Myers Squibb Company has two of the highest ranked products, Glucophage® XR and Abilify®, with Abilify® co-promoted through Otsuka America Pharmaceuticals Inc.  Additionally, Forest Laboratories Inc., Eli Lilly and Company, and Pfizer Inc. each have one top-ranked treatment, Lexapro®, Cialis®, and Viagra®, respectively.   

    "Physicians have made it clear that trust is important to them," said Joseph Vorrasi, Senior Vice President of Healthcare Research at Harris Interactive.  "The pharmaceutical treatments that rate well across the five key factors of Trust are in a much better position to be written and recommended by physicians.  We look forward to expanding and validating this model across more than 20 additional therapeutic categories in the next year."

    Unexpected Finding: Doctors are not as "clinical" as we think

    One of the most compelling findings of the Harris Poll Physician Pulse(SM) trust model is the role of emotional connection in the overall trust of pharmaceutical brands.  In fact, the study finds that the influence of Connection is on a par with Function and Familiarity in terms of driving brand trust among prescribers.  This significant finding about the importance of emotional connection to the prescription medication was consistent across all therapeutic categories and among primary care physicians and specialists alike.

    "We tend to think of doctors as completely driven by fact-based approaches,
    '/>"/>

    SOURCE Harris Interactive
    Copyright©2010 PR Newswire.
    All rights reserved

    0

    GOOD

    Page: 1 2 3 4 5

    Related medicine technology :

    1. Global HIV Vaccine Enterprise Names Alan Bernstein as Inaugural Executive Director, Opens New Secretariat
    2. Clinical Trials Bootcamp Announces Inaugural Meeting
    3. The International Negative Pressure Wound Therapy Expert Panel to Announce Results of Inaugural Symposium in Hamburg
    4. Cruise West Guests Rave About Inaugural World Voyage
    5. Uroplasty to Present at Global Hunter Securities Inaugural Healthcare Conference
    6. Announcing the Inaugural ACS Careers Virtual Career Fair in Conjunction with Informex and C&EN
    7. Houston Technology Center Announces Winners of the Inaugural Goradia Innovation Prize
    8. Argos Therapeutics to Present Overview of its Arcelis™ Dendritic Cell-based Immunotherapy, Participate in Panel Discussion at Inaugural Cancer Immunotherapy Conference
    9. Novus Scientific and Singapore Association of Plastic Surgeons (SAPS) Host the Inaugural Event of SOFTISSUE - The Issue of Soft Tissue, Featuring James J. Chao, M.D., FACS, Professor of Plastic Surgery and Orthopedic Surgery, University of Califor
    10. Michael Porter, Janet Woodcock, Peter Senge Among Speakers at Inaugural Innovation in Healthcare Symposium
    11. Dr. Abraham Abuchowski of Prolong Pharmaceuticals Honored With Inaugural Tibbetts Award by the U.S. Small Business Administration
    Post Your Comments:
    *Name:
    *Comment:
    *Email:
    (Date:5/19/2013)... , May 19, 2013  The non-surgical ... temperature radiofrequency (RF) energy is effective in control ... reduces the need for medication 10 years post-procedure, ... today at the Digestive Disease Week (DDW) meeting ... . "The sustained improvement ...
    (Date:5/18/2013)... NEW YORK , May 18, 2013 /PRNewswire/ ... securities law firm, is investigating potential securities fraud ... (NASDAQ: AVEO). (Logo: http://photos.prnewswire.com/prnh/20120119/MM38856LOGO ... the Company and its executives violated federal securities ... regarding the Company,s Phase III drug trials for ...
    (Date:5/17/2013)... , May 17, 2013  Lakeland Industries, Inc. (NASDAQ: ... protective clothing for industry, healthcare and to first responders ... its financial results for the fiscal 2013 fourth quarter ... 21, 2013 at stock market close and will conduct ... p.m. eastern. (Logo: http://photos.prnewswire.com/prnh/20120611/NY21959LOGO ) ...
    Breaking Medicine Technology:Stretta Procedure for GERD: Successful 10 Year Follow-Up Data Presented at Digestive Disease Week--Sustained Improvement, Long-Term Efficacy 2Stretta Procedure for GERD: Successful 10 Year Follow-Up Data Presented at Digestive Disease Week--Sustained Improvement, Long-Term Efficacy 3Faruqi & Faruqi, LLP Encourages Investors Who Suffered Losses In Excess Of $100,000 Investing In AVEO Pharmaceuticals, Inc. To Contact The Firm 2Lakeland Industries to Report Fiscal Fourth Quarter and Year End Financial Results and Conduct Conference Call 2
    ...  theVisualMD, www.thevisualmd.com , the world,s leading health visualization resource ... Visual Rules of Wellness. Quest Diagnostics (NYSE: DGX ... services, is the official sponsor of the initiative,s first rule ... of Wellness aim to bring readers a new understanding of ...
    ... 3, 2012   GP Strategies Corporation (NYSE: ... of sales and technical training, e-Learning solutions, management consulting ... L.P. ("Sagard Capital") has agreed to purchase 350,000 shares ... The closing of the transaction is subject to customary ...
    Cached Medicine Technology:theVisualMD Launches a Revolutionary New Visual Path to Wellness 2theVisualMD Launches a Revolutionary New Visual Path to Wellness 3theVisualMD Launches a Revolutionary New Visual Path to Wellness 4Sagard Capital Increases Ownership in GP Strategies by 350,000 Shares in a Private Transaction with Bedford Oak Partners, L.P. 2Sagard Capital Increases Ownership in GP Strategies by 350,000 Shares in a Private Transaction with Bedford Oak Partners, L.P. 3
    (Date:5/20/2013)... WEDI, the leading authority on the ... healthcare information, announced today at the WEDI 22nd Annual ... State Collaborative Initiative. The new initiative will bring together ... increase efficiencies and reduce the significant time and costs ... new initiative is to help facilitate inter-state communication around ...
    (Date:5/20/2013)... (PRWEB) May 20, 2013 VHA ... the leader in automated, provider-led population health improvement, ... to effect change and successfully pursue population health ... services and technology to accelerate the transition to ... VHA IMPERATIVTM performance improvement suite of services, the ...
    (Date:5/20/2013)... The Multiple System Atrophy Coalition (formerly the SDS/MSA ... Multiple System Atrophy (MSA) Research Grant Program . ... grass roots fundraising has grown and enabled the 501(c)3 ... now include education, advocacy and research funding initiatives. ... Coalition go directly into a dedicated MSA Research Fund, ...
    (Date:5/20/2013)... Online education provides the convenience, flexibility and cost-saving ... According to the American Heart Association, 27% of ... to eLearning due to changing economic conditions. The ... budgets, but it is also proven to enhance ... higher retention of content is probable, given the ...
    (Date:5/20/2013)... The 17th ECCO 38th ESMO 32nd ESTRO ... Amsterdam, The Netherlands ( http://www.rai.nl ), from Friday 17 ... fide journalists is free. , The congress will build ... Organisation), ESMO (European Society for Medical Oncology) and ESTRO ... is the only cancer congress in Europe to offer ...
    Breaking Medicine News(10 mins):Health News:WEDI Launches New ICD-10 State Collaborative Initiative to Increase Efficiencies and Reduce Compliance Time and Costs 2Health News:VHA Partners with Phytel to Add Population Health Management Services to the VHA IMPERATIVTM Performance Improvement Suite of Offerings 2Health News:VHA Partners with Phytel to Add Population Health Management Services to the VHA IMPERATIVTM Performance Improvement Suite of Offerings 3Health News:VHA Partners with Phytel to Add Population Health Management Services to the VHA IMPERATIVTM Performance Improvement Suite of Offerings 4Health News:Multiple System Atrophy (MSA) Research Grant Program Announced 2Health News:Multiple System Atrophy (MSA) Research Grant Program Announced 3Health News:Multiple System Atrophy (MSA) Research Grant Program Announced 4Health News:Multiple System Atrophy (MSA) Research Grant Program Announced 5Health News:Swank HealthCare Announces New Offering of Additional American Heart Association’s Accredited Online Courses 2Health News:Media registration for the European Cancer Congress 2
    ... Rochelle, NY -- The current issue of Medical ... Liebert, Inc., explores how the U.S. military is incorporating ... military personnel serving in the war zones and the ... issue is available online at http://www.liebertpub.com/acu . ...
    ... 4, 2012 As the pharmaceutical industry continues to ... protecting patients from counterfeit medicines, as well as the ... mounted. In an effort to encourage comprehensive public standards ... is proposing a set of recommended best practices that ...
    ... used extensively in Chinese traditional medicine that kill ... the leading causes of tooth loss in children and adults. ... , they say that these substances could have a role ... Stefan Gafner and colleagues explain that the dried root ...
    ... Weight loss surgery is not a cure for type 2 ... a new study published in the British Journal of ... to 80 per cent of diabetes patients have been cured ... that only 41 per cent of patients achieve remission using ...
    ... -- Arrogant people are less likely than humble people to ... Although personal factors (such as previous time commitments and ... how many people are watching) come into play, humility is ... helping hand, according to the study published online Jan. 2 ...
    ... a study that investigates the challenges of disseminating clinical research ... have found that fewer than half of a sample of ... Health (NIH) were published within 30 months of completing the ... issue of the British Medical Journal , which focuses ...
    Cached Medicine News:Health News:Proposed standard offers best practices to help ensure pharmaceutical supply chain integrity 2Health News:Proposed standard offers best practices to help ensure pharmaceutical supply chain integrity 3Health News:Proposed standard offers best practices to help ensure pharmaceutical supply chain integrity 4Health News:Scientists reassess weight loss surgery for type 2 diabetes 2Health News:Need Help? Seek Out the Humble 2Health News:Many NIH-funded clinical trials go unpublished over 2 years after completion 2
    ... is an automated microplate analyzer ... microplate techniques. Open architecture design ... many manufacturers' microplate assays and ... R.I.A. and I.F.A. methods as ...
    ... MAP D-Type can combine a number ... 180 microplates on a simple to ... instrument is a multifunctional stand-alone device ... larger robotic systems. Custom and standard ...
    ... provides a fast, accurate assessment of,patient ... patented,state-of-the-art optics yield accurate measurements of ... total hemoglobin. When,used in combination with ... gives a comprehensive and complete assessment ...
    The Stat Profile pHOx CO-Oximeter is intended for use in those situations where a more comprehensive profile beyond the measured hematocrit, hemoglobin, and SO2% offered by the Stat Profile pHOx ...
    Medicine Products: