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Inaugural Harris Poll Physician Pulse(SM) Study: Viagra® and Cialis® are Highest Ranked in Trust
Date:5/8/2012

NEW YORK, May 8, 2012 /PRNewswire/ -- According to the inaugural Harris Poll Physician Pulse(SM) study of American physicians' prescribing behaviors and influences, Viagra® and Cialis® are the top-ranked pharmaceutical treatments in terms of trust. In fact, the three erectile dysfunction (ED) brands, also including Levitra®, received some of the highest scores across all of the following categories surveyed: Anti-depressants (ADP); Anti-psychotics (APS); Erectile Dysfunction (ED); and Non-insulin Diabetes Treatments (NID).     

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The Harris Poll Physician Pulse(SM) study asks primary-care physicians and specialists, including psychiatrists, urologists and endocrinologists, about their prescribing behaviors and ranks key pharmaceutical treatments, based on the Harris Poll multi-dimensional Trust Index. This index measures the five key components of physician trust and, based on the study results, is shown to be highly predictive of prescribing intent. The components of the Harris Poll Trust Index relate to the drug itself (Familiarity, Function, and Connection) as well as to the pharmaceutical organization (Company and Representatives).

In this first quarterly study on product-level trust among prescribers, four key, high-volume prescription categories were studied: Anti-depressants (ADP); Anti-psychotics (APS); Erectile Dysfunction (ED); and Non-insulin Diabetes Treatments (NID).  The top-ranked brands that are at or above the average in each category, with a maximum score of 100 are:

  • Lexapro® (74) for ADP, followed by Cymbalta® (72), then
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SOURCE Harris Interactive
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