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In Age of Patent Expiration, Planning Groups for New Pharma Products Growing in Importance
Date:3/9/2013

CHAPEL HILL, N.C., March 9, 2013 /PRNewswire/ -- New product launch groups in the bio-pharmaceutical industry are often faced with dueling pressures of efficiently developing new products with minimum risk and maximum value. In addition, new product commercialization efforts have taken on increased importance in recent years. With the expiration of patents becoming a looming concern across the biopharma industry, individual companies must now, more than ever, find a way to effectively develop new products in a timely manner.

To address various issues related to the critical elements of the new product planning (NPP) function in bio-pharma companies, Best Practices, LLC completed a benchmarking study. The report, "Pharmaceutical New Product Planning: Structure and Activities to Drive Growth and Profitability," addresses the critical roles and structure of NPP groups.

The report provides professionals with actionable insights into critical aspects of the NPP function, such as coordinating regional and global efforts and carrying out dozens of activities that generate commercial insights. Other key study topics include:

  • Benchmarks of NPP group structures, roles, responsibilities, and attributes
  • Assessments of the levers of impact and  effectiveness
  • Definitions of interactions and optimal working relationships between Regional and Global NPP groups
  • Discoveries surrounding the full set of activities NPP groups perform, their timing, intended outcomes, and value for the organization
  • Insights into the future of the NPP function

Best Practices, LLC used both field surveys and intervie
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SOURCE Best Practices, LLC
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