Navigation Links
Improving the Quality and Effectiveness of Marketing Services Groups in an Environment Characterized by Globalization and Shrinking Resources
Date:1/3/2014

CHAPEL HILL, N.C., Jan. 3, 2014 /PRNewswire/ -- Marketing organizations are under increasing pressure to do more with less.

To meet corporate performance objectives and remain competitive, marketing management leaders must understand how their expenses, services scope, resources, organizational structure, and use of off-shore labor compare with those at other companies.

A benchmarking study by research and consulting leader Best Practices, LLC found that 50 percent of companies participating in the study use a Marketing Shared Services (MSS) or similar structure to provide marketing services across their organization. And 80 percent of the "high performing" companies in the study use a MSS or a similar model. High-performing companies were identified by the time and cost of deliverables, weighted by the number of services provided.  

"Marketing Services Excellence: Driving Costs Down & Effectiveness Up" is a 64-page study that probes how companies are effectively structuring and operating the Marketing Services function in an environment that is characterized today by increasing globalization and shrinking resources. The study can help marketing executives and managers identify winning strategies they can use to improve internal quality and effectiveness.

This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function, including creative services, support services and market research & analytics services. The study objective was to develop comparative industry metrics for deliverables cost, lead time & quality, as well as for structure type, drivers of program effectiveness and the number and type of services provided at leading companies.

This report provides:

  • Comparative average industry metrics for cost and lead time required for 10 standardized Marketing Services deliverables including brochures, technical/white papers, web pages, print ads, direct mail, email, banners, data sheets, site refresh and web page translations
  • Successful cost-cutting practices that pay off for research participants
  • Key management practices that help promote global consistency across multiple services locations
  • Comparison of varying Marketing Services models including Marketing Shared Services, Center of Excellence and In-House Agencies
  • Organizational structure diagrams
  • Effective performance measures
  • Trends for outsourcing, off-shoring and funding of Marketing Services

The study is based on survey responses from 24 Marketing Services leaders from 23 companies across nine business sectors, with healthcare and technology the largest segments. Interviews were conducted with selected participants. To learn more about this report, download a complimentary report excerpt at http://www3.best-in-class.com/rr1257.htm. For related research, visit our Best Practices, LLC Web site at www.best-in-class.com/

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Heptares Initiates Clinical Study With First Selective Muscarinic M1 Receptor Agonist for Improving Cognition in Patients With Alzheimers Disease
2. Improving Outcomes in the Treatment and Management of Metastatic Colorectal Cancer - International White Paper Launched at European Cancer Congress 2013
3. 9th EUGMS Congress in Venice, Italy: Improving Outcomes of Geriatric Medicine
4. Mobile Health (mHealth) - Enhancing Healthcare and Improving Clinical Outcomes
5. First Large-Scale Population-Based Study in the U.S. Shows Hologics 3D Mammography (Breast Tomosynthesis) Significantly Reduces Recall Rates While Simultaneously Improving Cancer Detection
6. B. Braun Committed To Improving Patient Safety
7. New Interim Analysis From Observational Study Suggests That Delivery Of Insulin Via Valeritas V-Go Shows Promise In Improving Glycemic Control For Patients With Type 2 Diabetes
8. Treatment Adherence Emerging as Critical Theme in Improving Quality and Cost of US Healthcare
9. Contract Manufacturing Organizations to 2018 - Cost Advantages and Improving Quality Standards Build Confidence and Encourage Foreign Investment in Asian CMOs
10. Oncologists in the United States and Europe Indicate that Novel Chemotherapies Hold the Most Near-Term Promise for Improving Outcomes in Soft Tissue Sarcoma
11. Biometrics Limits Abuse while Improving Convenience
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... , June 24, 2016   Bay ... Rehabilitation Network,s Dean Center for Tick Borne ... Medicine and Rehabilitation, MIT Hacking Medicine, University of ... Innovation, today announced the five finalists of ... Lyme disease.  More than 100 scientists, clinicians, researchers, ...
(Date:6/24/2016)... , June 24, 2016 ... the "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" ... In-Mold Electronics, Smart Skin, Structural ... Structural electronics involves electronic and/or ... protective structures, replacing dumb structures such as vehicle ...
(Date:6/24/2016)... , June 24, 2016 Dehaier Medical Systems ... "Company"), which develops, markets and sells medical devices and ... , signed a strategic cooperation agreement with Hongyuan Supply ... Supply Chain") on June 20, 2016, to develop Dehaier,s ... strategic cooperation agreement, Dehaier will leverage Hongyuan Supply Chain,s ...
Breaking Medicine Technology:
(Date:6/27/2016)... , ... June 27, 2016 , ... TopConsumerReviews.com recently awarded ... Eyeglasses . , Millions of individuals in the United States and Canada wear ... a way to both correct vision and make a fashion statement. Even celebrities use ...
(Date:6/26/2016)... ... , ... Brent Kasmer, a legally blind and certified personal trainer is helping to develop a ... fitness app plans to fix the two major problems leading the fitness industry today:, ... type program , They don’t eliminate all the reasons people quit their exercise ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX ... Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms over ... Cut Pro X . Simply select a ProHand generator and drag it above media ...
(Date:6/25/2016)... Montreal, Canada (PRWEB) , ... June 25, 2016 , ... ... the pursuit of success. In terms of the latter, setting the bar too high ... low, risk more than just slow progress toward their goal. , Research from ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Pulmonary Hypertension Association ... it will receive two significant new grants to support its work to advance ... 25th anniversary by recognizing patients, medical professionals and scientists for their work in ...
Breaking Medicine News(10 mins):