Navigation Links
Improving the Quality and Effectiveness of Marketing Services Groups in an Environment Characterized by Globalization and Shrinking Resources
Date:1/3/2014

CHAPEL HILL, N.C., Jan. 3, 2014 /PRNewswire/ -- Marketing organizations are under increasing pressure to do more with less.

To meet corporate performance objectives and remain competitive, marketing management leaders must understand how their expenses, services scope, resources, organizational structure, and use of off-shore labor compare with those at other companies.

A benchmarking study by research and consulting leader Best Practices, LLC found that 50 percent of companies participating in the study use a Marketing Shared Services (MSS) or similar structure to provide marketing services across their organization. And 80 percent of the "high performing" companies in the study use a MSS or a similar model. High-performing companies were identified by the time and cost of deliverables, weighted by the number of services provided.  

"Marketing Services Excellence: Driving Costs Down & Effectiveness Up" is a 64-page study that probes how companies are effectively structuring and operating the Marketing Services function in an environment that is characterized today by increasing globalization and shrinking resources. The study can help marketing executives and managers identify winning strategies they can use to improve internal quality and effectiveness.

This cross-industry benchmarking study provides metrics and critical insights for evaluating the effectiveness of the Marketing Services/Operations function, including creative services, support services and market research & analytics services. The study objective was to develop comparative industry metrics for deliverables cost, lead time & quality, as well as for structure type, drivers of program effectiveness and the number and type of services provided at leading companies.

This report provides:

  • Comparative average industry metrics for cost and lead time required for 10 standardized Marketing Services deliverables including brochures, technical/white papers, web pages, print ads, direct mail, email, banners, data sheets, site refresh and web page translations
  • Successful cost-cutting practices that pay off for research participants
  • Key management practices that help promote global consistency across multiple services locations
  • Comparison of varying Marketing Services models including Marketing Shared Services, Center of Excellence and In-House Agencies
  • Organizational structure diagrams
  • Effective performance measures
  • Trends for outsourcing, off-shoring and funding of Marketing Services

The study is based on survey responses from 24 Marketing Services leaders from 23 companies across nine business sectors, with healthcare and technology the largest segments. Interviews were conducted with selected participants. To learn more about this report, download a complimentary report excerpt at http://www3.best-in-class.com/rr1257.htm. For related research, visit our Best Practices, LLC Web site at www.best-in-class.com/

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Heptares Initiates Clinical Study With First Selective Muscarinic M1 Receptor Agonist for Improving Cognition in Patients With Alzheimers Disease
2. Improving Outcomes in the Treatment and Management of Metastatic Colorectal Cancer - International White Paper Launched at European Cancer Congress 2013
3. 9th EUGMS Congress in Venice, Italy: Improving Outcomes of Geriatric Medicine
4. Mobile Health (mHealth) - Enhancing Healthcare and Improving Clinical Outcomes
5. First Large-Scale Population-Based Study in the U.S. Shows Hologics 3D Mammography (Breast Tomosynthesis) Significantly Reduces Recall Rates While Simultaneously Improving Cancer Detection
6. B. Braun Committed To Improving Patient Safety
7. New Interim Analysis From Observational Study Suggests That Delivery Of Insulin Via Valeritas V-Go Shows Promise In Improving Glycemic Control For Patients With Type 2 Diabetes
8. Treatment Adherence Emerging as Critical Theme in Improving Quality and Cost of US Healthcare
9. Contract Manufacturing Organizations to 2018 - Cost Advantages and Improving Quality Standards Build Confidence and Encourage Foreign Investment in Asian CMOs
10. Oncologists in the United States and Europe Indicate that Novel Chemotherapies Hold the Most Near-Term Promise for Improving Outcomes in Soft Tissue Sarcoma
11. Biometrics Limits Abuse while Improving Convenience
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... 12, 2016  SI-BONE, Inc., a medical device company that pioneered ... minimally invasive surgical (MIS) device indicated for fusion for certain disorders ... (NGS), the Medicare Administrative Contractor (MAC) covering the states of ... Maine , Massachusetts , Minnesota ... York , Rhode Island , ...
(Date:2/12/2016)... SAN DIEGO and SEOUL, ... -- Silicon Biosys­tems Menarini and Macrogen, Inc. today ... clinical assays and innovative procedures for precision medicine ... to combine Silicon Biosystems, DEPArray™ digital-sorting technology with ... development of tests certified under the Clinical Laboratory ...
(Date:2/12/2016)... , Feb. 12, 2016  Apellis Pharmaceuticals, ... a $47.1 million Series D preferred stock ... Management, Hillhouse Capital Group and venBio Global ... Investments, AJU IB Investment, and Epidarex Capital. The ... to further advance clinical trials in the ...
Breaking Medicine Technology:
(Date:2/12/2016)... ... ... According to an article published February 4th on mySA, robotically ... hernia repairs throughout the United States. Commenting on this article, Beverly Hills hernia repair ... has not only been expected, but it seems to be a natural result of ...
(Date:2/12/2016)... ... ... Enforcement Trends: , Back to the Future , Feb. 25, 2016 — 11:00 a.m. – ... who don’t learn from history are doomed to repeat it.” , An analysis of CDRH’s ... But that takes time. , Take a close look at the warning letters the ...
(Date:2/12/2016)... ... February 12, 2016 , ... T.E.N., ... have closed for the ISE Southeast Awards 2016. Finalists and winners of the ... ISE® Southeast Executive Forum and Awards Gala on March 15, 2016 at the ...
(Date:2/12/2016)... ... 12, 2016 , ... AssureVest Insurance Group, a locally owned insurance firm with ... will raise funds earmarked to purchase computers and software for Mrs. Harrison’s 2nd and ... is in a low-income area and has more than 60 2nd and 3rd graders ...
(Date:2/12/2016)... ... February 12, 2016 , ... Donor Network West, the organ procurement organization that ... partnership with San Ramon Regional Medical Center. Under the collaboration, the first of its ... to accommodate a more certain time frame for donor families for the recovery of ...
Breaking Medicine News(10 mins):