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Implementing a Strategic Thought Leader Management & Engagement System
Date:8/29/2014

CHAPEL HILL, N.C., Aug. 29, 2014 /PRNewswire/ -- The clinical and medical insights provided by Key Opinion Leaders (KOLs) can be the difference between a product's success or failure. Despite this, many biopharmaceutical organizations struggle to effectively map and stratify KOL targets – and then to coordinate activities and outreach over time to build the type of strong relationships upon which successful KOL engagement rests.

According to recent research, savvy pharma companies have identified internal inconsistencies in their KOL management systems and are working to fill these critical performance gaps. For example, to overcome slack and inconsistency, a vanguard of best-in-class companies (38%) have developed a strong core team to lead KOL management companywide.

The related report, "Creating and Maintaining a Strategic KOL Management and Engagement System," provides leaders with an evidence-based understanding of current and evolving approaches to creating and maintaining an integrated, strategically-focused Thought Leader management system.

The study examines the following key areas:

  • Identify the most common and favored organizational structure for strategic TL management and engagement
  • Understand the current state of TL management practices in the pharmaceutical industry
  • Determine how TL management practices are evolving
  • Identify innovative practices that are driving TL management success at other organizations

The study engaged thirty-four Thought Leader management leaders from 29 biopharmaceutical and device organizations. In addition, insights were collected from deep-dive interviews with four participants.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link
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SOURCE Best Practices, LLC
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