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ImpactRx Appoints Anand Narasimhan Executive Vice President, Operations and Technology
Date:9/27/2011

pactRx CEO, Greg Ellis. "Anand brings a terrific technology and operational skill set to ImpactRx and we're looking forward to his leadership in helping us further unlock the value of our ImpactData™ and AdvantageBuilder™ data sets to deliver best-in-class analytical solutions to our customers," Ellis continued.  "Our recent acquisition of TargetRx makes Anand's arrival at ImpactRx even more timely.  He will be instrumental in effectively integrating the operations, technologies and capabilities of the two companies and in driving additional value out of the combined company's assets for our clients," said Ellis.

Mr. Narasimhan has a post-graduate diploma in computer applications from the National Center for Computing Techniques in Bangalore and a Bachelor of Engineering degree from A.C. Tech Engineering College in Karaikudi, India.

About ImpactRx

ImpactRx is the leading provider of consultative and analytically-based promotional effectiveness solutions to the healthcare industry.  Powered by its longitudinal ImpactData™ and its normative AdvantageBuilder™ data assets, ImpactRx's consulting analytics and custom research capabilities provide unparalleled insight into the drivers of physician brand choice within a complete competitive context.  Through its iPhone-connected panel of more than 4000 targeted physicians and its proprietary, state-of-the-art research technology, ImpactRx captures not only physician treatment decisions in response to promotion, but also the attitudes, perceptions and beliefs underlying those decisions.  The integration of its comprehensive behavioral and attitudinal data with its validated and innovative modeling techniques enables ImpactRx to deliver breakthrough solutions to its clients.  These solutions empower clients to improve brand performance by making more informed and effective decisions around marketing strategy, field and channel execution
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