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ImpactRx Appoints Anand Narasimhan Executive Vice President, Operations and Technology
Date:9/27/2011

MOUNT LAUREL, N.J., Sept. 27, 2011 /PRNewswire/ -- ImpactRx, the pioneer in measuring the impact of promotion on physician prescribing behavior, announced today that Anand Narasimhan has joined the Company as Executive Vice President, Operations and Technology.  Mr. Narasimhan will have leadership responsibility for all of the Company's information and technology operations.  He will lead the design and execution of the Company's operational and technology initiatives in support of its next phase of growth, including the expansion of its Consulting Analytics business.

Mr. Narasimhan joins ImpactRx from Symphony Services Corporation, Ltd. where he was most recently Senior Vice President for Enterprise Business, the company's largest business unit, with accountability for revenue and P&L performance, M&A activities, product engineering, customer satisfaction and product innovation.  As a founding member of Symphony Services, he was a major contributor to the creation of a high-growth, profitable and market-leading business in product engineering services.  During his time at Symphony, he directed some of the company's largest development undertakings including critical new product development projects in the business performance management and analytics space.

Mr. Narasimhan has extensive experience in leading large, transformational technology and operational initiatives.  His experience includes serving in leadership roles for world-class information organizations, such as Information Resources, Inc. (IRI) and Cambridge Technology Partners.  Over the course of his career, he has developed specialized expertise in the product development and technology space helping companies transform their operations to generate efficiencies and to maximize the value of their information products and analytics to clients.

"We are excited to add Anand's experience and expertise to our senior management team," declared Im
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