Navigation Links
ImpactRx Acquires TargetRx
Date:9/13/2011

MOUNT LAUREL, N.J., Sept. 13, 2011 - ImpactRx, a Symphony Technology Group (STG) company and the pioneer in measuring the impact of promotion on physician prescribing behavior, announced today that it has acquired 100% of TargetRx, Inc., a leading provider of insight into the drivers of physician behavior for pharmaceutical companies, in order to combine the highly complementary capabilities of the two companies into a stronger solution offering for customers.  The new company will be known as ImpactRx and new ImpactRx President and CEO, Gregory Ellis, will lead the combined company.  Financial terms of the transaction were not disclosed.

"We are very excited to join forces with TargetRx," declared Ellis.  "In the years we spent in the marketplace together, and from the feedback we received from customers, it's clear that the capabilities of these two companies are very complementary," Ellis stated.  "ImpactRx specializes in helping clients understand the actual behavior of physicians in response to promotion, while TargetRx helps clients understand the underlying drivers of that behavior as they relate to physicians' attitudes, perceptions and beliefs," said Ellis.  "Together, we will provide our clients with an unprecedented level of insight into what physicians do and why they do it," Ellis concluded.

Since its founding in 1999, TargetRx has served a majority of the top thirty pharmaceutical and biotech companies providing them insight into the drivers of product choice and the adoption of their brands.  Powered by its unique AdvantageBuilder™ normative database and validated predictive models, TargetRx has developed proprietary analytical methodologies to provide clients critical insight into launch forecasting and positioning, physician segmentation and targeting for personal and non-personal promotion, professional marketing and message optimization, and sales and marketing execution and effectivenes
'/>"/>

SOURCE ImpactRx
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine technology :

1. ImpactRx Measures How Patient Brand Requests Drive Physician Treatment Decisions
2. ImpactRx Names Kjell Nygren Vice President, Analytical Services
3. ImpactRx Expands Psychiatry Research Panel to Include Adolescent Psychiatrists
4. ImpactRx Acquired by Symphony Technology Group
5. ImpactRx Releases 2010 Oncology Promotion Report
6. Kantar Health and ImpactRx Launch CancerMPact Monthly Drugs and Regimens for Oncology Business Decisions
7. ImpactRx Tracks Decline in Zetia and Vytorin Prescribing
8. Frontier Scientific Services, Inc. Acquires the Assets of ASDI, Inc.
9. MD On-Line Acquires Strategic Edge Communications, Expands Provider Offerings to Include Pharmaceuticals
10. Hill-Rom Acquires Liko France and Switzerland
11. vRad Acquires Diagnostic Imaging Inc. and Merges On-Site Radiology Practice into Growing National Network
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/4/2015)... 4, 2015  Xencor, Inc. (NASDAQ: XNCR ... antibodies for the treatment of autoimmune diseases, asthma ... results for the second quarter ended June 30, 2015 ... "Currently eight XmAb® antibody candidates are ... internal. The accelerating momentum of this pipeline of ...
(Date:8/4/2015)... 04, 2015 Research ... addition of the "MRI Systems Market to ... Efficiency, with Growth Driven by Developing Economies" ... Market to 2020 - Focus on Patient Comfort ... Economies" discusses the market, competitive landscape, and trends ...
(Date:8/4/2015)... , Aug. 4, 2015 Levi & ... Inc. ("Biogen" or the "Company") (NASDAQGS: BIIB) for possible ... Biogen and certain of its officers and/or directors have ... Act of 1934.  On Friday, July 24, 2015, prior ... second quarter 2015 financial results. Among other things, the ...
Breaking Medicine Technology:Xencor Reports Second Quarter 2015 Financial and Operating Results 2Xencor Reports Second Quarter 2015 Financial and Operating Results 3Xencor Reports Second Quarter 2015 Financial and Operating Results 4Xencor Reports Second Quarter 2015 Financial and Operating Results 5Xencor Reports Second Quarter 2015 Financial and Operating Results 6Xencor Reports Second Quarter 2015 Financial and Operating Results 7Xencor Reports Second Quarter 2015 Financial and Operating Results 8Xencor Reports Second Quarter 2015 Financial and Operating Results 9Global MRI Systems Market Outlook to 2020 - Focus on Patient Comfort and Operational Efficiency, with Growth Driven by Developing Economies 2SHAREHOLDER ALERT: Levi & Korsinsky, LLP Announces an Investigation of Biogen Inc. and Its Board of Directors in Connection with Possible Violations of Federal Securities Laws -- BIIB 2
... and NEW YORK, Nov. 9, 2010 ... ACCP ), a biopharmaceutical company leveraging its proprietary drug-delivery ... care and diabetes, announced today that its Chairman, Steven Rouhandeh, ... Investors Conference on Friday, November 12, 2010, at 1:00 pm ...
... Nov. 9, 2010 MonoSol Rx, the ... delivery company specializing in proprietary pharmaceutical film products, today ... 7,824,588 from the United States Patent and Trademark Office ... intellectual property protection for the Company,s film products and ...
Cached Medicine Technology:Access Pharmaceuticals to Present at LifeTech Capital Miami Medical Investors Conference on November 12th 2MonoSol Rx Issued Strategic U.S. Patent Governing the Manufacturing of Pharmaceutical Films 2MonoSol Rx Issued Strategic U.S. Patent Governing the Manufacturing of Pharmaceutical Films 3
(Date:8/4/2015)... ... August 04, 2015 , ... The United Nations ... and rights in Indonesia for a select group of U.S.-based journalists during the ... Indonesia and attend the International Conference on Family Planning in Bali. , ...
(Date:8/4/2015)... California (PRWEB) , ... August 04, 2015 , ... ... slides to Los Angeles commercial customers. Finding reliable hardware can be difficult ... liabilities. When putting an office together or designing a new facility, it ...
(Date:8/4/2015)... ... August 04, 2015 , ... ... , Worldwide Power Products is expanding its reach in Texas. Effective July 1st ... Power Systems North Texas generator division. With the North Texas acquisition, Worldwide ...
(Date:8/4/2015)... Horeb, WI (PRWEB) , ... August 04, 2015 , ... ... released video on the subject, Renew Man™ is standing up as a voice of ... 15-year veteran of the healthy aging industry with special experience and expertise in the ...
(Date:8/4/2015)... ... August 04, 2015 , ... ... “Dr. Google” before calling a physician. In an effort to share more and ... care provider in Pennsylvania to publicly share patient satisfaction ratings and comments about ...
Breaking Medicine News(10 mins):Health News:UN Foundation Announces Press Fellowship to Indonesia with Focus on Women’s Health and Rights 2Health News:Ryadon, Inc. is Now Offering their Ball Bearing Drawer Slides to Los Angeles, CA Commercial Customers 2Health News:Ryadon, Inc. is Now Offering their Ball Bearing Drawer Slides to Los Angeles, CA Commercial Customers 3Health News:Ryadon, Inc. is Now Offering their Ball Bearing Drawer Slides to Los Angeles, CA Commercial Customers 4Health News:North Texas Acquisition Press Release 2Health News:New Video from Renew Man™ Raises Awareness of the Right Way to Correct Low Testosterone 2Health News:New Video from Renew Man™ Raises Awareness of the Right Way to Correct Low Testosterone 3Health News:UPMC 1st in Pa. to Share Provider Ratings 2Health News:UPMC 1st in Pa. to Share Provider Ratings 3
... no bounds when they got the news that Abu Dhabi's ... to separate their conjoined twins.// ,'It is a ... offered to help us,' Khatoon, the mother of twins Farah ... medical attention at New Delhi's Apollo Hospital. ,Prince Sheikh ...
... Denmark have found that women with daily stress in their ... of the study have been published in the British Medical ... follow up period of 18 years.// The ... increased risk of breast cancer. Researchers have found that stress ...
... Hopkins have launched a nationwide study in USA to ... performed in smaller hospitals. ,The study will ... a potentially life-saving angioplasty //can be safely performed in ... patients. Researchers expect to enroll the first study patients ...
... a study, published in the recent issue of The American ... Michigan, had concluded that obesity is a risk factor for ... below the age of 40years.// ,Since 1927, obesity ... pulmonary embolism (PE). Because of the high proportion of obesity ...
... Parthenogenesis refers to reproduction by the development of an ... fertilization by spermatozoa. Sounds interesting right? Hang// On! This ... in creating so-called parthenotes, early-stage embryos that are made ... The researchers have so far created six parthenotes by ...
... couple in West Bengal. The duo preferred to end their ... an act driven// by social ostracism, a 29-year-old man first ... in the Durgapur industrial town of south Bengal's Burdwan district, ... a happy couple since their love marriage four years ago. ...
Cached Medicine News:Health News:When A Prince Chose To Help Indian Couple 2
... Healon is a sterile, nonpyrogenic, viscoelastic ... high molecular weight fraction of sodium ... sodium hyaluronate dissolved in physiological sodium ... high molecular weight polymer is made ...
... fiscal year 2004, Biomet plans to ... to the global market, enhancing visualization ... Acumen technology was developed in conjunction ... based in Hollywood, Florida. Procedure-specific software ...
... response and eye movement is an important ... because eye movements and pupil responses are ... visual neuronal centers and pathways that are ... Analyzer (VPA) provides pre-programmed visual stimuli and ...
From the initial viewing screen through the completion of the exam the ADIS-9000 has been designed for ease of use and intuitive operation. The built-in software simplifies patient reporting, image s...
Medicine Products: