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Imagenetix, Inc. Discusses March 31, 2011 Fiscal Year End Results and Future Focus
Date:7/12/2011

SAN DIEGO, July 12, 2011 /PRNewswire/ -- Imagenetix, Inc. (OTCBB: IAGX) issued today a shareholders' letter discussing the results of its fiscal year ended March 31, 2011 and its focus for the future.

Dear Imagenetix shareholder -

Following completion of our fiscal year ended March 31, 2011 and as we commence the new fiscal year, I would like to address our recent results and summarize our strategic focus for the future.  

Over the past few years our primary strategy has been marketing branded products directly into the food, drug, mass and club stores. We started this process with our most notable brand, Celadrin®, in several stores.  Initial results were encouraging and we expanded the program – in some cases nationwide. This expanded distribution model generated higher product sales however it required significant and growing resources for marketing, advertising and promotions.  As you can see from our recently announced financial performance, this direct distribution model has proven to be quite costly to our liquidity and operations.

After an extensive evaluation by management and meetings with third parties, we have concluded that the best strategy is to focus on our strengths and leverage our product and technology differentiation. Therefore, we are advancing in our efforts to transition from distribution of our branded products directly to market our novel and valuable intellectual property portfolio and compounds to third parties who have the desire, infrastructure and financial resources to penetrate significant world-wide markets for human and animal applications.  Our goal is to partner with such companies, including current discussions with some Fortune 500 companies, by negotiating specific and exclusive intellectual property / distribution rights. In return we would expect to receive value in the form of cash; royalties and revenues from the sale of our proprietary raw materials.  We
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SOURCE Imagenetix, Inc.
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