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Ignite Health Hires Brian Lefkowitz as Chief Creative Officer
Date:7/12/2011

IRVINE, Calif., July 12, 2011 /PRNewswire/ -- Ignite Health, an inVentiv Health company, and a new breed of healthcare agency combining best-in-class branding with first-in-class digital innovation, recently hired Brian Lefkowitz as Chief Creative Officer. Lefkowitz will be responsible for leading all creative efforts as well as building a unified creative structure for the agency's East and West coast offices.

"Brian adds an enormous depth of creative experience to our team," said Matt Brown, president of Ignite Health. "As one of the top creative talents in the industry, with a unique mix of skills and creative leadership credentials, Brian brings both big-idea thinking and a deep knowledge of the digital arena. We're thrilled to have him with us and look forward to the value his new role provides to our current and future clients."

Lefkowitz has more than 17 years of advertising and marketing experience, most recently serving as Senior Vice President, Creative Director at Digitas Health, for clients like Pfizer, Novartis, Medimunne and Sanofi. Prior to Digitas Health, Lefkowitz led creative efforts on the American Express, Nike, Delta and Converse accounts as Vice President, Group Creative Director at Digitas, and also spent 13 years at Grey Worldwide, most recently in the role of Vice President, Creative Director.

In addition to his vast healthcare and consumer experience, Lefkowitz's career has been filled with award-winning creative. Lefkowitz has won Addy's, Effie's, London International Awards, AdWeek awards, Ad Age Awards, MM&M Awards, as well as Mobius and One Show mentions. In his most recent role at Digitas Health, Lefkowitz won numerous honors including awards for the Med Ad News 2011 Best Patient Interactive Campaign and the 2011 Best Consumer Campaign.

About Ignite Health

Headquartered in Irvine, California, Ignite Health is a new breed of healthcare advertising agency with a fresh approach to
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SOURCE Ignite Health
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