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IMS Health Advances Cloud-Based Social Media Analytics with Acquisition of Semantelli
Date:5/3/2013

s in disease areas and treatments. In addition, insights on healthcare professionals can be integrated into traditional customer relationship management (CRM) systems, making it easier for clients to get greater value from their commercial data.

"This acquisition marks an important step in expanding IMS's capabilities in the social media management and analytics space, where there is accelerating demand for solutions that help clients take advantage of new channels to connect more actively with healthcare professionals and consumers," says Stefan Linn , senior vice president, Strategy & Global Pharmaceutical Solutions, IMS Health. "Social media has become an integral part of the healthcare experience, and navigating this channel effectively to unlock the right information for making decisions is critical. The combination of Semantelli's technology and IMS's healthcare data and privacy management expertise will fuel ongoing innovation in a responsible manner, enabling our clients to identify vital trends and take actions on real-world insights in real time."

Adds Siva Nadarajah, CEO, Semantelli, "Life sciences companies, payers and providers need a fast and effective way to gain actionable insights from social media platforms. As part of IMS, we can bring the quickest and most accurate access to these insights to help manage risks, grow brand awareness, generate leads and identify emerging trends. This combination will accelerate the development of comprehensive, integrated solutions that enhance value to clients."

About Semantelli

Global life sciences and healthcare companies use Semantelli's solutions to address compliance needs in social media, guide marketing activities and identify new real-time opportunities with insights gleaned from social media. Semantelli customers have gained immediate ROI as a result of receiving early compliance warnings, identifying new market trends, capturing sales leads, a
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