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IMS Health Advances Cloud-Based Social Media Analytics with Acquisition of Semantelli
Date:5/3/2013

DANBURY, Conn., May 3, 2013 /PRNewswire-iReach/ -- IMS Health today announced the acquisition of Semantelli Corporation, a Bridgewater, N.J.-based social media analytics company, to extend its marketing and consumer engagement capabilities for healthcare organizations around the world. Semantelli offers clients a robust set of cloud-based tools that automate the collection of healthcare-specific social media content, providing real-time monitoring for reputation and opportunity management and delivering extensive insights into consumer and physician behavior and sentiments.

(Photo: http://photos.prnewswire.com/prnh/20130503/CG06616)

Semantelli becomes part of IMS's innovative suite of social media solutions that support healthcare organizations in the areas of market assessment, competitive intelligence, brand performance, risk management and consumer/healthcare professional engagement. This addition complements IMS's advanced business intelligence and marketing solutions, and the company's ability to integrate its industry-leading healthcare information with social media content to drive improved business performance. Building on Semantelli's responsible use of information, IMS will apply its global expertise in privacy-enhancing technologies, methodologies and practices to advance strong data protection, patient privacy and accountability.

Semantelli's proprietary technologies enable organizations to access, navigate and analyze both structured and unstructured data from thousands of online resources, including popular social networks and other social media platforms. The company's global web 3.0 platform supports more than 50 languages and leverages a comprehensive set of medical taxonomies and algorithms, as well as state-of-the-art Named Entity Recognition, Natural Language Processing and Machine Learning, to detect trend
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