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IBM Launches University Competition to Combat Growth of Non-Communicable Diseases
Date:10/7/2011

ARMONK, N.Y., Oct. 7, 2011 /PRNewswire/ -- IBM (NYSE: IBM) and Novartis (NYSE: NVS) today announced the NCD Challenge, a competition among a number of the world's leading universities designed to tap the inventiveness of students to find new ways to address the rise of non-communicable diseases in both developing and developed countries.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO)

Illnesses such as heart disease, stroke, cancer, asthma and diabetes are a global growing health concern with a far-reaching impact on the world's healthcare systems. The NCD Challenge is engaging teams of university students and faculty to design creative and entrepreneurial solutions to this growing problem.

According to the World Health Organization, nearly two-thirds of all deaths occur due to non-communicable diseases, of which almost 80 percent are in developing countries. Over the coming decade, some 388 million people worldwide will die of one or more chronic illnesses. However, with concerted action, research and new innovations, at least 36 million premature deaths could be averted by 2015.

Competing teams in the NCD Challenge will have a broad range of flexibility to develop new solutions that can scale to support both large and small populations in developing and developed countries. Each will compete to create new ways to promote disease awareness, to use technology to combat NCDs, and promote more efficient ways to provide care. The teams are supported by IBM and Novartis with mentors and subject matter coaching to provide industry expertise that will complement their knowledge and research.

IBM and Novartis created the competition to bring together indu
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