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Hypertronics Partners with UBM Canon, the Leading Global Medical Device Industry Source, to Co-Host Strategies for Avoiding Device Failure Seminar
Date:10/27/2011

LOS ANGELES, Oct. 27, 2011 /PRNewswire/ -- Hypertronics and UBM Canon's Medical Device Media Group will co-host a seminar that aims to teach designers about the art of component selection in an advanced medical system. Dubbed, Strategies for Avoiding Device Failure, the seminar will be led by industry expert Robert Hult. As the Director of Product Technology for Bishop & Associates, Hult has nearly 40 years experience in the connector industry, with stops at Foxconn, Intel, and Tyco Electronics.

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Hult's presentation will look at making safe, dependable choices when it comes to component selection. This fits well with Hypertronics' strategy, a company that is well respected for being a global supplier of high reliability, high performance interconnect solutions.

As most design engineers are aware, there are many potential points of failure on an advanced medical system. Hult will point out the obvious and not-so-obvious trouble spots, as well as their causes, and what you can do to avoid them. Devices covered in the discussion will include MRI, digital imaging, ultrasound, electrophysiology catheters, defibrillators, patient monitoring equipment, and implantable devices. One particular area of focus will be the interconnect system. Ample time will be allowed for Q&A and networking.

"I'm really excited to hear what Robert has to say. He's a veteran that has been in the trenches when it comes to advanced system design," said Rich Nass, Director of Content for UBM Canon's Medical Devices Group. "When you're designing products that save people's lives, the mantra is that it has to work right all the time, every time."

"We look forward to partnering with Hypertronics on this custom event," said Shannon E. Alo-Mendosa, Director of Sales, UBM Canon's Medical Device Media Group. "As the market leader, we anticipate partnering and executing more marketing services programs such as custom products and solutions in the future.  Especially as our customer's/partner's needs are focused more on engagement with a targeted audience  - we can apply our powerful content, unsurpassed brand equity and audience reach across the medical device industry, manufacturers, suppliers and OEMs, and in essence provide turnkey marketing services capabilities with a consultative media sales process."

"We are delighted to participate in this event," stated Vadim Radunsky, President, Hypertronics Corporation. "We view this venue as one that serves Hypertronics and its customers well across multiple disciplines within medical device manufacturing as it enables us to connect with the global community, build brand awareness and engage with our target audience."

About UBM Canon

UBM Canon, the leading B-to-B media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce and innovation in such sophisticated segments as medical devices and pharmaceutical development. UBM Canon also addresses cutting-edge developments in broader areas of advanced engineering design and manufacturing, and manufacturing processes and packaging. UBM Canon is part of UBM plc (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About Hypertronics Corporation

Hypertronics, based in Hudson, Massachusetts, has been a leader in the design, manufacturing and

distribution of specialty connectors for the electronics industry since 1970. Its Hypertac® technology is renowned for delivering unfailing performance in high-reliability applications in the medical,

military/aerospace, test and measurement and industrial market segments. The company offers a wide range of standard catalog products as well as custom-designed connectors for more specific application needs and performance requirements. Hypertronics is a wholly owned subsidiary of Smiths Interconnect.

More information about Hypertronics products and solution offerings can be found at

www.hypertronics.com.

About MD&M

Medical Design & Manufacturing (MD&M) Minneapolis is the most comprehensive resource for every aspect of medical device development. It gathers medtech professionals and leading medical OEM suppliers together to provide you with immediate hands-on access to the tools you need to accelerate your new device to market, all in one convenient location. http://www.canontradeshows.com/expo/minn11/


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SOURCE UBM Canon
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