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Hydration startup Drip Drop Inc. raises 2.3 million in just 10 days
Date:7/12/2013

ntage Capital. "Drip Drop has already made significant progress in critical sales channels and brand awareness.  A full year ahead of schedule, Drip Drop is better poised than ever to meet the pent-up demand for medical-grade hydration."

In the United States, where 75% of the population is chronically dehydrated, dehydration symptoms like fatigue and lack of focus account for $160 billion dollars lost to reduced productivity alone, according to narrow analysis by the CDC. Hospitalizations with dehydration as the primary diagnosis cost $5.5 billion every year. With admission costs rising above $16,000 for dehydration treatment (vs. $5 per use for Drip Drop), Drip Drop could lead to massive cost reductions.

Drip Drop's formula improves upon international standards for Oral Rehydration Therapy, a proven medical intervention that remains underutilized in the USA. Despite being described by Doctors Without Borders as "the most important medical advancement since penicillin," studies show that Americans are generally unaware of its benefits, relying instead on less effective sports drinks.  Oral Rehydration is recommended as a frontline dehydration treatment by the Centers for Disease Control (CDC), American Medical Association (AMA), American Association of Pediatrics (AAP), the World Health Organization  (WHO), and many others.

"I initially developed Drip Drop to meet the needs of my own patients," said Drip Drop founder Dr. Dolhun. "The broad adoption of Drip Drop nationwide has been both thrilling and humbling. I believe Drip Drop is the most advanced hydration you can get without a trip to the hospital, both in function and in taste - the latter of which has been a major barrier to the broad application of this crucial intervention. And what's so miraculous to me is that this formula that performs under extreme conditions is still safe and effective for moms, children, and senio
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SOURCE Drip Drop Inc.
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