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How Organizations across Industries are Leveraging Employee Insights to Produce Cutting-Edge Market Research
Date:8/23/2013

ort that enables internal market research practitioners to better understand and mitigate risks relating to employee privacy while optimizing the benefits of internal market research programs, such as greater employee engagement and market research cost savings. This study is primarily of value to managers, executives, and others working in Market Research who are interested in innovative, rapid, or cost-effective ways to capture key market information.

Key Study Topics Include:

  • Internal Market Research Programs: Governance, Study Volume, Types, & Frequency
  • Effective Research Formats & Settings
  • Internal Market Research Program Objectives: Evaluating Goals, Benefits, & Limitations
  • Participant Targeting Strategies & Tactics: Incentives, Employee Segments & Regions Targeted
  • Data Collection & Privacy Protection: Official Policies for Internal MR, The Role of Internal MR vs. Vendors
  • Quotes & Insights from the Field

Best Practices, LLC engaged 50 executives and managers at 46 leading global companies for this study. The majority of participants are bio-pharma and medical device companies; other industries represented include financial, insurance, technology, automotive, and aerospace. Representatives from seven organization participated in deep-dive interviews.

To learn more about this report, download a complimentary report excerpt at http://www3.best-in-class.com/rr1231.htm.

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking
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SOURCE Best Practices, LLC
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