Navigation Links
How Organizations across Industries are Leveraging Employee Insights to Produce Cutting-Edge Market Research
Date:8/23/2013

CHAPEL HILL, N.C., Aug. 23, 2013 /PRNewswire/ -- Recognizing that employees are often a company's greatest asset, many leading organizations have begun to capture critical product and market insights by using their own employees in "internal" market research studies.

Involving employees in market research can boost engagement. At the same time, it can provide rapid "directional" insights on specific commercial issues – thus helping Market Researchers and Marketers better understand the market and frame external studies.

In a new study, research and consulting leader Best Practices, LLC examines how companies are using their own employees and employee groups to conduct primary market research. The study captures key insights on what motivates companies to use employees for market research; how internal study participants are targeted; and how information is collected, vetted for bias, and disseminated.

  • The study found that approximately three-quarters of companies participating in the research conduct internal market research studies either "frequently" (31 percent) or "sometimes" (46 percent). Only 23 percent of surveyed companies reported conducting employee-related studies either "rarely" or "never."
     
  • In terms of the benefits of conducting internal market research studies, participants felt they were at least somewhat successful in a fostering a wide range of benefits, including greater employee engagement (90 percent), cost savings (76 percent), the ability to fill in gaps in external research (68 percent), and greater research flexibility (63 percent).

"Best Practices in Leveraging Employee Insights to Produce Cutting-Edge Market Research" is a new report that enables internal market research practitioners to better understand and mitigate risks relating to employee privacy while optimizing the benefits of internal market research programs, such as greater employee engagement and market research cost savings. This study is primarily of value to managers, executives, and others working in Market Research who are interested in innovative, rapid, or cost-effective ways to capture key market information.

Key Study Topics Include:

  • Internal Market Research Programs: Governance, Study Volume, Types, & Frequency
  • Effective Research Formats & Settings
  • Internal Market Research Program Objectives: Evaluating Goals, Benefits, & Limitations
  • Participant Targeting Strategies & Tactics: Incentives, Employee Segments & Regions Targeted
  • Data Collection & Privacy Protection: Official Policies for Internal MR, The Role of Internal MR vs. Vendors
  • Quotes & Insights from the Field

Best Practices, LLC engaged 50 executives and managers at 46 leading global companies for this study. The majority of participants are bio-pharma and medical device companies; other industries represented include financial, insurance, technology, automotive, and aerospace. Representatives from seven organization participated in deep-dive interviews.

To learn more about this report, download a complimentary report excerpt at http://www3.best-in-class.com/rr1231.htm.

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. RxAlly Expands National Network With Addition Of Nineteen Community Pharmacy Organizations Representing Over 2,000 Pharmacies
2. Contract Research Organizations Set to Experience Rapid Growth as Development Costs for New Drugs Continue to Rise
3. Government Affairs Groups Play Critical Role in Protecting Organizations in Turbulent Times
4. National Call-to-Action to Boost Meningitis Vaccination Rates Supported by Leading Health Organizations, Urges St. Louis Parents to Vaccinate Preteens and Teens
5. National Call-to-Action to Boost Meningitis Vaccination Rates Supported by Leading Health Organizations, Urges Nashville Parents to Vaccinate Preteens and Teens
6. A Slow Economy and High Development Costs to Drive Rise in Pharmaceutical Outsourcing to Contract Research Organizations
7. National Call-to-Action to Boost Meningitis Vaccination Rates Supported by Leading Health Organizations, Urges Minneapolis-St. Paul Parents to Vaccinate Preteens and Teens
8. As Medical Device Sales Jump in Emerging Markets, Organizations Embrace Outsourcing Clinical Activities
9. Novo Nordisk Supports Three Houston-Based Organizations In Fight Against Diabetes
10. DebMed Selected By Three Leading Healthcare Group Purchasing Organizations To Demonstrate Innovative Patient Safety Solution
11. Study Finds Onboarding Programs are Opportunity for Organizations to Plant the Seeds of Employee Engagement and Retention
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/23/2017)... Jan. 23, 2017  Delcath Systems, Inc. (NASDAQ: ... the treatment of primary and metastatic liver cancers, today ... CRNP, President and Chief Executive Officer of Delcath will ... Capital Markets, Thirteenth Annual Investor Conference at the Boca ... Florida , on Tuesday, January 31, 2017 at ...
(Date:1/23/2017)... , January 23, 2017 ... (r enal) y el riesgo ... de a pabetalone    Resverlogix Corp. ... resultados preliminares de un ensayo en fase 1 con ... de riñón (renal) severa. Los datos demostraron unos resultados ...
(Date:1/23/2017)... The global  anxiety disorders and depression treatment market  is expected to reach ... worldwide is anticipated to drive the market growth in the coming years. Increasing ... in the recent years. Continue Reading ... ... ...
Breaking Medicine Technology:
(Date:1/23/2017)... ... January 23, 2017 , ... The iaedp Foundation, recognized ... treatment providers who treat the full spectrum of eating disorder problems, proudly announces ... Council consists of the leading eating disorder treatments centers located throughout the U.S. ...
(Date:1/23/2017)... ... ... Sharon Kleyne, America’s leading water researcher, advocate and feared enemy of dry ... new water infrastructure a number one priority. “As we usher in a new national ... become a top priority of our new political change agents.” Kleyne pointed out that ...
(Date:1/23/2017)... ... January 23, 2017 , ... METTLER TOLEDO has ... Chemistry by Applying Simple PAT Tools . , Crystallization is a ... the desired product. Chemists now spend more time developing better intermediate and ...
(Date:1/23/2017)... , ... January 23, 2017 , ... "ProRandom is a set of camera tools that ... dynamic looks in Final Cut Pro X," said Christina Austin - CEO of Pixel Film ... two layers of text with video footage. ProRandom works by using a virtual camera ...
(Date:1/23/2017)... ... 23, 2017 , ... Gynecology Associates of Gwinnett (GAoG) has ... for women of all ages. The staff of Gynecology Associates of Gwinnett ... from routine health screenings to diagnosing and treating female concerns including menopause, urinary ...
Breaking Medicine News(10 mins):