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Home Diagnostics Selects Parago to Deliver Consumer Incentives Focused on Best Customer Experience

FT. LAUDERDALE, Fla. and LEWISVILLE, Texas, March 3 /PRNewswire/ -- Home Diagnostics, Inc. (Nasdaq: HDIX), a leading manufacturer and marketer of diabetes testing supplies,  selected Parago, an innovative provider of rewards-based incentive solutions, to design, implement and manage rebate programs that will provide consumers the best customer experience possible and great incentives on diabetes supplies.

Part of the marketing mix, rebates have long been used to attract new customers and provide great discounts on products. Home Diagnostics sought to improve that experience, understanding that the rebate  transaction  was  a  critical  touch  point  and  the  beginning  of  a  long-term  relationship  with consumers.

With  the  Parago  rebate  program,  Home  Diagnostics  aims  to  incent  consumers  to  trial,  ultimately enjoying  its  diabetic  testing  products  long-term.  The  Company  sought  a  rebate  provider  that  could provide proof of performance and reliability, speed to fulfill rebates, exceptional customer service and quick and easy reporting on program activity and success.

"The data is clear: Parago's rebate programs offer high customer satisfaction rates and the ability to quickly and efficiently reward customers. With Home Diagnostics' prior fulfillment company, we were receiving a significant volume of calls into headquarters – with Parago, we have seen more than a 90% drop in calls to headquarters," said a Home Diagnostics spokesperson. "We selected Parago because of its exceptional customer service and inclusion of a web portal that allows us to effortlessly review and track rebates fulfilled. This rebate program has already demonstrated great results; both enticing new customers and pleasing our loyal existing customer base."

Parago is now providing rebates for Home Diagnostics' TRUEresult, TRUE2go and TRUEtrack products, found in Walgreens, CVS, and Rite Aid, as well as many regional and independent pharmacies and mail service providers.

"Rebate programs should enhance a brand's consumer experience, not detract from it. At Parago, we've revolutionized  the  rebate  experience  bringing  incremental  value  to  our  clients  and  making  the experience more rewarding for all stakeholders," said Juli Spottiswood, president and CEO of Parago. "We are pleased to work with Home Diagnostics to deliver the best customer experience that is having a positive impact on both sales and customer satisfaction."

Parago  supports  an  extensive  range  of  sales,  channel,  employee  and  consumer  incentives  for companies, delivering billions of dollars of rewards and incentives annually. Parago's accomplishments are benchmarked not only by their innovation and effectiveness, but their industry-best client retention rate (98%) and consistently strong growth.

About Home Diagnostics, Inc.

Based in Fort Lauderdale, Florida, Home Diagnostics, Inc. (NASDAQ: HDIX) is a leading developer, manufacturer and marketer of diabetes management products. Home Diagnostics, Inc. offers a portfolio of high-quality blood glucose monitoring systems that spans the spectrum of features and benefits to help every person with diabetes better monitor and manage their disease. The Home Diagnostics, Inc. product line includes TRUE2go™, TRUEresult®, TRUEtrack®, TRUEbalance™, Sidekick®, TRUEread® and Prestige IQ® blood glucose monitoring systems.

The products are available in more than 45,000 pharmacies throughout the U.S. Home Diagnostics is the exclusive co-brand supplier  of  blood  glucose  monitoring  systems  for  leading  pharmacies  including  CVS,  Rite  Aid  and  Walgreens,  as  well  as distributors such as AmerisourceBergen, Cardinal Health, McKesson, Invacare and Liberty Medical. Home Diagnostics, Inc. was named  one  of  Forbes  magazine's  "200  Best  Small  Companies"  in  2008,  and  in  2009  received  several  recognitions  for  the company's  TRUE2go  blood  glucose  meter,  including a Medical  Design Excellence Award (MDEA) and a Gold Award in the Medical/Test  Equipment  category  as  part  of  appliance  DESIGN  Magazine's  22nd  Annual  Excellence  in  Design  (EID)  Awards Competition. For more information please visit

About Parago

Parago is the innovative provider of rewards-based incentive solutions that deploy technology to drive better results from consumers, employees and sales channels. Parago provides a full range of corporate and consumer incentive programs to Fortune 500 companies. Its offerings include incentive solutions targeted at customer acquisition and retention, employee performance improvement and recognition programs and sales and channel incentives solutions. Parago has distinguished itself in the rewards-based incentives field for more than ten years by consistent reinvention of legacy approaches, introducing 27 industry firsts and receiving three patents. For more information visit

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Juli Spottiswood


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