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Hologic, Inc. Marks Breast Cancer Awareness Month by Ringing the Opening Bell at NASDAQ and Taking 3D Mammography on the Road
Date:9/20/2012

l travel from Arkansas to both Washington, D.C. and New York City to demonstrate Hologic's 3D technology to policy makers, cancer advocates, investors, patients and media.

In his opening remarks at NASDAQ, Mr. Cascella will speak about the responsibility of manufacturers to invest in technologies that enable more effective breast cancer screening and the difference 3D mammography can make in early detection of the disease. "Hardly a day goes by without a news clip, newspaper article or physician reporting about improved cancer detection using our 3D technology that would have otherwise been missed," Mr. Cascella notes. "Hologic's 3D technology provides a more detailed, accurate picture of the breast, significantly improving early detection while reducing false positives and unnecessary callbacks by 40%. We know the chance for successful treatment is greatest when the cancer is detected early and hearing so many of these incredible stories strengthens our commitment to make our 3D mammography technology available to breast centers all over the world."

To emphasize the important role technology plays in the early detection of breast cancer, the mobile coach with the new Hologic Dimensions 3D mammography system will be positioned in front of the Capitol building in Washington, D.C. on September 25th followed by a trip to the NASDAQ MarketSite in Times Square for the NASDAQ Opening Bell ceremony on October 1st.  

Radiologists, clinicians, scientists and developers will be on-hand in Washington, D.C. and New York City to answer questions about this breakthrough technology. In addition, the general public will have an opportunity to tour the coach and learn firsthand about this remarkable new technology for breast cancer screening.

The NASDAQ Stock Market Opening Bell Ceremony will be aired live at http://www.nasdaq.com/reference/marketsite_about.st
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SOURCE Hologic, Inc.
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