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Hologic, Inc. Enhances Physician Training With Virtual Reality Simulation
Date:11/11/2013

Evantash, Vice President Medical Affairs and Medical Director at Hologic knows about the advantages of simulation training over traditional surgical training: "There is increasing evidence that the use of simulation for the training of surgeons is preferable to traditional OR training methods on actual patients and may reduce the risk to patients as well as overall costs. Virtual training has been shown to be beneficial for both the novice surgeon and for advancing or maintaining the skills of even the experienced surgeon."

Also from a marketing and sales standpoint Hologic has gained a powerful tool. Of the accounts that participated in a GyneSim training and ordered the MyoSure® system, there was a 97% increase in the average monthly sales per account and an increase of 246% in the average total sales per account post-program participation. MyoSure® device revenue from these accounts increased 246% post-participation in a simulator training program. "Our GyneSim virtual simulator program is a huge success and has been a contributing factor to the successful adoption and growth of the MyoSure® product line. We will grow our simulator fleet to 23 GyneSims by January 2014 to develop this program even further," states Chris Gilbert, Senior Director of Hologic's GYN Surgical Marketing group.

"Hologic is best-in class for physician training and education. We are excited to work with such a dedicated company and will continue to do everything we can to provide the best possible training solutions," says VirtaMed's CEO Dr. Stefan Tuchschmid. "The program is of course a nice success story for our company. However, much more importantly we are proud to play a part in Hologic's journey to serve the healthcare needs of millions of women globally."

About Hologic, Inc.

Hologic, Inc. is a leading developer, manufacturer and supplier of premium
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SOURCE VirtaMed AG & Hologic, Inc.
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