Navigation Links
Hologic, Inc. Enhances Physician Training With Virtual Reality Simulation

MARLBOROUGH, Massachusetts and ZURICH, November 11, 2013 /PRNewswire/ --

State-of-the-art surgical education was the goal of a collaboration between US-based Hologic, Inc. and the Swiss company VirtaMed. The result is a virtual reality simulator for innovative training of the MyoSure® procedure, an incision-less system for removal of intrauterine tissue. The simulation program is very successful: so far, more than 2,000 physicians have been trained, and the numbers are increasing rapidly. In January 2014, the simulator fleet will grow to 23 units.


In 2011, Hologic decided to work with the Swiss company VirtaMed to develop a virtual reality simulator for the newly launched MyoSure® procedure. "VirtaMed is the only company worldwide with extensive experience in virtual hysteroscopic simulation. It only made sense to partner with them for our ambitious project, to take MyoSure® education to the next level," explains Brittany Minichiello, Senior Associate Manager Medical Education at Hologic and lead of the simulation program.

The result of this collaboration has been a remarkable success: Since the inception of the program in 2012, it has been showcased at numerous society meetings including ACOG (national and district meetings), AAGL, and many others. "It is an innovative technology that offers hands-on training to physicians, OR staff, and residents alike. We have provided this training tool to countless residency programs including MGH, Tufts, Morehouse, University of Pennsylvania, WSU, University of Mississippi, Memorial Medical Center, Northwestern, and so on. I feel that the GyneSim virtual simulator is a valuable asset in surgical education," adds Brittany Minichiello.

Dr. Edward Evantash, Vice President Medical Affairs and Medical Director at Hologic knows about the advantages of simulation training over traditional surgical training: "There is increasing evidence that the use of simulation for the training of surgeons is preferable to traditional OR training methods on actual patients and may reduce the risk to patients as well as overall costs. Virtual training has been shown to be beneficial for both the novice surgeon and for advancing or maintaining the skills of even the experienced surgeon."

Also from a marketing and sales standpoint Hologic has gained a powerful tool. Of the accounts that participated in a GyneSim training and ordered the MyoSure® system, there was a 97% increase in the average monthly sales per account and an increase of 246% in the average total sales per account post-program participation. MyoSure® device revenue from these accounts increased 246% post-participation in a simulator training program. "Our GyneSim virtual simulator program is a huge success and has been a contributing factor to the successful adoption and growth of the MyoSure® product line. We will grow our simulator fleet to 23 GyneSims by January 2014 to develop this program even further," states Chris Gilbert, Senior Director of Hologic's GYN Surgical Marketing group.

"Hologic is best-in class for physician training and education. We are excited to work with such a dedicated company and will continue to do everything we can to provide the best possible training solutions," says VirtaMed's CEO Dr. Stefan Tuchschmid. "The program is of course a nice success story for our company. However, much more importantly we are proud to play a part in Hologic's journey to serve the healthcare needs of millions of women globally."

About Hologic, Inc.

Hologic, Inc. is a leading developer, manufacturer and supplier of premium diagnostic products, medical imaging systems, and surgical products, with an emphasis on serving the healthcare needs of women. The Company operates four core business units focused on breast health, diagnostics, GYN surgical and skeletal health. With a comprehensive suite of technologies and a robust research and development program, Hologic is committed to improving lives. The Company is headquartered in Massachusetts. For more information, visit

About the MyoSure® procedure

The MyoSure® procedure is a new and innovative treatment that enables incision-less, fast removal of fibroids and polyps as well as providing effective relief from abnormal uterine bleeding (AUB). MyoSure® is an ideal treatment option for women of all ages seeking to preserve their childbearing ability.

About VirtaMed AG

VirtaMed is a Swiss company with an interdisciplinary background in medicine and engineering. Our mission is to develop state-of-the-art training tools for endoscopic surgery of highest possible realism, all with the ultimate goal to improve the quality of patient care. VirtaMed's virtual reality simulators provide instructional teaching and training of different diagnostic and therapeutic endoscopic interventions. The simulator family includes HystSim™ for hysteroscopic interventions, TURPSim™ for prostate resection and bladder tumors, ArthroS™ for knee and shoulder arthroscopy and PelvicSim™ for IUD insertion and hysteroscopy. Teaching institutions and medical device companies use VirtaMed's simulators globally for education and hands-on training. For more information on upcoming events and demo opportunities please visit


Asta Breitenmoser
Marketing Director
Tel: +41-44-500-96-91
Mobile: +41-78-943-96-91

VirtaMed AG
Rütistrasse 12
8952 Schlieren, Zurich

SOURCE VirtaMed AG & Hologic, Inc.
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. The Law Firm of Levi & Korsinsky, LLP Announces Investigation into Possible Breaches of Fiduciary Duty by the Board of Gen-Probe Incorporated in Connection with the Sale of the Company to Hologic, Inc.
2. Hologic, Inc. Announces Note Offering
3. Hologic, Inc. Marks Breast Cancer Awareness Month by Ringing the Opening Bell at NASDAQ and Taking 3D Mammography on the Road
4. MDHI Enhances Service Offerings with New Options for Customers of Americas Largest Warehouse Club Chain - Announces New Extended Concierge Services
5. Marken Enhances Branch Operations
6. Sigma-Aldrich Enhances Customer Focus in China - Unveils Dynamic New Website and Expands Product Offering Through Vetec Brand
7. Virtua Enhances Efficiency with Integrated Identity and Access Management Solutions from Caradigm
8. Mylan Enhances Partnership with Biocon through Strategic Collaboration for Insulin Products
9. Ekahau Enhances Real-Time Location System to Offer 20x More Scalability and Enhanced Reliability
10. NorDx Enhances Clinical Laboratory Diagnostic Services with State-of-the-Art Technology
11. Argos Confirms Improved RNA Amplification Protocol Enhances Quality of Antigen-Specific Immune Response
Post Your Comments:
(Date:11/26/2015)... , Nederland, November 26, 2015 /PRNewswire/ ... --> Een nieuwe aanpak combineert immunotherapie ... gevorderde kanker. ) ... -->      (Photo: ... het Leids Universitair Medisch Centrum (LUMC) ...
(Date:11/26/2015)... DUBLIN , November 26, 2015 /PRNewswire/ ... the addition of the "2016 Future ... Drugs of Abuse Testing Market: Supplier Shares, ... report to their offering. --> ... of the "2016 Future Horizons and ...
(Date:11/26/2015)... , November 26, 2015 /PRNewswire/ ... announced the addition of the  "2016 ... the European Therapeutic Drug Monitoring (TDM) ... Competitive Intelligence, Emerging Opportunities"  report to ... ) has announced the addition of ...
Breaking Medicine Technology:
(Date:11/25/2015)... ... 2015 , ... As part of a global movement to ... together who want to combine talents and resources to help create sustainable communities ... The non-profit launched its first major fundraiser on November 6, 2015 at Bent ...
(Date:11/25/2015)... NV (PRWEB) , ... November 25, 2015 , ... Dr. ... patients to learn more about hair loss treatment with the Capillus272™ Pro laser therapy ... effective solution for thicker and fuller hair, without the need for surgery, prescription pills, ...
(Date:11/25/2015)... ... November 25, 2015 , ... ... people across the country to celebrate their sobriety and show through pictures what ... “before and after” photos this Thanksgiving with the hashtag #FacesOfGratitude on their Facebook, ...
(Date:11/25/2015)... ... November 25, 2015 , ... On November 23rd 2015 Cozy ... personal heating products business. Cozy Products explains what this means for business moving ... well with the Cozy Products business model: to sell personal heaters that reduce energy ...
(Date:11/25/2015)... ... November 25, 2015 , ... In an ongoing Clinical Study conducted by ... Chicago, IL, UV Angel is evaluating the efficacy of its product and its disinfection ... (totaling 30 beds) from May 2014 through October 2015 at a 360-bed, acute-care, academic ...
Breaking Medicine News(10 mins):